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Synergy's radio advertising campaign details, budget, and justification for advertising as a monopoly are questioned and answered.
🟡 Medium · Question on notice10 April 2018 · 320 words
Details on Synergy's advertising spend and rationale for promoting its services are revealed.
Synergy spent $279,791 on radio ads and budgeted $6.8 million for total advertising.
“Synergy’s advertising aims to addresses customer problems. The CSP is a means to communicate with customers and highlight relevant services and products that broaden customer access to energy solutions and help manage energy costs.”
➖ neutral· procedural❄️ cold
Members who spoke
Scott, Hon RobinDawson, Hon Stephen
Topics
energyadvertisingbudgetgovernment
· 10 April 2018
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