❓ Hon Anthony Spagnolo questions the Premier regarding the "WA's GST is working for Australia" advertising campaign, seeking details on involved companies, expenditure breakdown, approval process, and campaign locations. The answer provides some details on the companies involved, costs, and locations.
AnsweredQoN 1033Legislative Council
QuestionView source ↗
"WA's GST is working for Australia"—Advertising
campaign1033.Hon Anthony Spagnoloto theLeader of the House
representing the Premier:I refer to the
government's "WA's GST is working for Australia" advertising
campaign.(1) Which companies were engaged to develop and
deliver the campaign?(2) What was the breakdown of expenditure on the
campaign by:(a) cost category, including advertising
placements, market research and creative, consulting and production fees; and(b) media channel, including television, digital,
print and any other promotional activity?(3) Was the content of the campaign approved by
cabinet and, if not, by whom?(4) In which states
and territories was the campaign run, and on what basis were those locations
selected?
campaign1033.Hon Anthony Spagnoloto theLeader of the House
representing the Premier:I refer to the
government's "WA's GST is working for Australia" advertising
campaign.(1) Which companies were engaged to develop and
deliver the campaign?(2) What was the breakdown of expenditure on the
campaign by:(a) cost category, including advertising
placements, market research and creative, consulting and production fees; and(b) media channel, including television, digital,
print and any other promotional activity?(3) Was the content of the campaign approved by
cabinet and, if not, by whom?(4) In which states
and territories was the campaign run, and on what basis were those locations
selected?
AnswerView source ↗
Answered
12 November 2025
Response time
0 days
Hon Stephen Dawson replied:I thank the
honourable member for some notice of the question.(1) Rare was procured to develop the campaign
creative. Carat Australia Media Services was procured to plan and buy the media
placements.(2) (a) It was $200,000.(b) It was $800,000.(3) The campaign was approved in accordance with
the WA Government's campaign advertising policy and guidelines.(4) The campaign includes advertising in WA, the
Australian Capital Territory and national newspapers. The media channels and
locations were selected based on reaching the target audience.
"WA's GST is working for Australia"—Advertising
campaign
honourable member for some notice of the question.(1) Rare was procured to develop the campaign
creative. Carat Australia Media Services was procured to plan and buy the media
placements.(2) (a) It was $200,000.(b) It was $800,000.(3) The campaign was approved in accordance with
the WA Government's campaign advertising policy and guidelines.(4) The campaign includes advertising in WA, the
Australian Capital Territory and national newspapers. The media channels and
locations were selected based on reaching the target audience.
"WA's GST is working for Australia"—Advertising
campaign
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