Hon. Ljiljanna Ravlich questions the Premier regarding a sponsored content feature in PerthNow promoting Perth's development, inquiring about costs, authorisation, agency involvement, and future use of such features. The Premier's representative provides cost details, agency involvement and does not rule out future use.

AnsweredQoN 53Legislative Council
Asked
19 February 2015
Portfolio
Leader of the House representing the Premier

QuestionView source ↗

BIGGER
PICTURE SPONSORED CONTENT FEATURE — PERTHNOW
53. Hon LJILJANNA RAVLICH to
the Leader of the House representing the Premier:
I refer to the Bigger Picture ''Goodbye Dullsville:
Creating a Perth worthy of the world stage'' sponsored content feature
in PerthNow of January 2015.
(1) What was
the total amount paid for the sponsored content feature, including advertising
costs, production costs and any other outlays associated with the feature?
(2) Who authorised the expenditure?
(3) Which agency or agencies sourced or provided material for
the feature?
(4) Will the
Premier rule out more government money being spent on sponsored content features
in the future; and, if not, why not?

AnswerView source ↗

I thank the honourable member for some notice of the
question.
(1) The total amount was $17 500.
(2) It was
authorised by the Metropolitan Redevelopment Authority on behalf of the
Department of Transport and strategic projects.
(3) It was the Metropolitan Redevelopment Authority and the
State Library of WA.
(4) No. When
this method of communication is recommended as an appropriate, efficient and
effective way to inform the community, it will be considered in the future.

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