❓ Question regarding Tourism WA's 'Experience Extraordinary' campaign, specifically focusing on the promotion of regional tourism and partnerships with tourism operators. The answer confirms regional promotion and third-party arrangements.
AnsweredQoN 2162Legislative Council
QuestionView source ↗
I refer to the ‘Experience Extraordinary’ campaign launched in February 2010, and I ask -
(1) Does Tourism WA intend value adding to this campaign strategy by promoting local tourism operations in regional areas?
(2) If yes to (2), how is this being carried out?
(3) Does this include entering into third party arrangements with tourism operators to bring tourists to Western Australia?
(1) Does Tourism WA intend value adding to this campaign strategy by promoting local tourism operations in regional areas?
(2) If yes to (2), how is this being carried out?
(3) Does this include entering into third party arrangements with tourism operators to bring tourists to Western Australia?
AnswerView source ↗
Answered
4 May 2010
Responded by
Minister for Environment representing the Minister for Tourism
Response time
42 days
(1) Yes.
(2) Regional travel products are being promoted online via the Extraordinary Taxi Ride campaign website, extraordinarytaxiride.com.au; on Tourism Western Australia's consumer website, westernaustralia.com; and on Regional Tourism Organisation (RTO) websites as part of Tourism WA's partnership with the RTOs. Press advertisements featuring regional product offers are also being placed in the Perth, NSW and Victorian markets.
(3) Tourism Western Australia works with a range of distribution partners, many of which have contract agreements with WA suppliers (third parties) to include their tourism product in programs promoting leisure travel to the State. While many of these products make up the "travel deals" in Tourism Western Australia's cooperative campaigns, these are strictly commercial arrangements between the campaign partner (wholesaler, airline, retail travel agent chain or inbound tour operator) and the product supplier.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
(2) Regional travel products are being promoted online via the Extraordinary Taxi Ride campaign website, extraordinarytaxiride.com.au; on Tourism Western Australia's consumer website, westernaustralia.com; and on Regional Tourism Organisation (RTO) websites as part of Tourism WA's partnership with the RTOs. Press advertisements featuring regional product offers are also being placed in the Perth, NSW and Victorian markets.
(3) Tourism Western Australia works with a range of distribution partners, many of which have contract agreements with WA suppliers (third parties) to include their tourism product in programs promoting leisure travel to the State. While many of these products make up the "travel deals" in Tourism Western Australia's cooperative campaigns, these are strictly commercial arrangements between the campaign partner (wholesaler, airline, retail travel agent chain or inbound tour operator) and the product supplier.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.