❓ A Member of Parliament is questioning the cost and process behind a government advertising campaign on coercive control, specifically targeting advertisements in The West Australian newspaper. The Minister provides a general overview of the campaign's budget, agency, and approval process.
AnsweredQoN 1415Legislative Assembly
QuestionView source ↗
I refer to the coercive control campaign, specifically the advertisements appearing in The West Australian, and I ask: (a) What is the total cost of the media campaign in The West Australian alone; (b) What is the total duration of the advertisements in The West Australian; (c) What advertising agency was contracted to develop the advertisements pictured in The West Australian; (d) What was the total cost of contracting the advertising agency for the advertisements pictured in The West Australian; and (e) What is the process for approving advertisement spending? Did the Minister have to seek approval from any other Minister or Cabinet [committee]?
AnswerView source ↗
Answered
26 November 2024
Responded by
Minister for Prevention of Family and Domestic Violence
Response time
12 days
(a-d) “Coercion Hurts: It doesn’t have to be physical. Coercive control is family and domestic violence” is a $5 million multi-platform awareness campaign, which will run over two years.
303 MullenLowe was contracted to develop the campaign which will appear online, in print, outdoor advertising, social media and on radio across a range of media outlets.
(e) Campaign funding was allocated in the 2024-25 Budget and approvals have followed Government Campaign Advertising Guidelines.
303 MullenLowe was contracted to develop the campaign which will appear online, in print, outdoor advertising, social media and on radio across a range of media outlets.
(e) Campaign funding was allocated in the 2024-25 Budget and approvals have followed Government Campaign Advertising Guidelines.
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