❓ Hon Wilson Tucker asked about Metronet advertising expenditure from 2023 to date, broken down by medium. The Minister provided a detailed breakdown of spending across TV, radio, newspaper, out-of-home, cinema, digital display, and social media.
AnsweredQoN 2055Legislative Council
QuestionView source ↗
I refer to the Metronet project, and I ask, from 2023 to date: (a) what has been the total expenditure on campaign advertising; (b) what has been the expenditure for each broadcast medium; and (c) what has been the expenditure for celebrity or "influencer" endorsements?
AnswerView source ↗
Answered
13 August 2024
Responded by
Minister for Emergency Services representing the Minister for Transport
Response time
12 days
(a)-(c) Between 1 January 2023 to 31 May 2024 (excluding GST):
TV: $615,462
Radio: $229,397
Newspaper: $253,626
Out of Home: $264,934
Cinema: $47,758
Digital Display: $339,510
Social Media: $63,566
TV: $615,462
Radio: $229,397
Newspaper: $253,626
Out of Home: $264,934
Cinema: $47,758
Digital Display: $339,510
Social Media: $63,566
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