❓ Hon Martin Aldridge requested a breakdown of Horizon Power's $59,802 spend on market research. The Minister provided a detailed breakdown of payments to Metrix Consulting for various customer and brand research projects.
AnsweredQoN 3189Legislative Council
QuestionView source ↗
I refer to the Political Finance Annual Report from the Western
Australian Electoral Commission, and I ask the Minister to please provide a breakdown of spend by Horizon Power including the person or organisation who received funding, the purpose of the funding and the amount of funding relating to $59,802 spend on market research organisations?
Australian Electoral Commission, and I ask the Minister to please provide a breakdown of spend by Horizon Power including the person or organisation who received funding, the purpose of the funding and the amount of funding relating to $59,802 spend on market research organisations?
AnswerView source ↗
Answered
15 October 2020
Responded by
Minister for Environment representing the Minister for Energy
Response time
9 days
Horizon Power engaged Metrix Consulting, a market research agency, to assist with the following:
Market Research Organisation
Description
Amount
Metrix Consulting
Contracted to conduct Horizon Power’s 2018/19 Annual Customer Brand, Reputation Survey and online research together with the preparation of associated reports.
$12,182.50
Metrix Consulting
Contracted to conduct a customer research survey into Horizon Power’s MyPower product (available in Broome and Port Hedland). Surveys are conducted at the end of each peak season to establish customer sentiment.
$31,284.80
Metrix Consulting
Engaged as consultants to conduct research into the brand awareness of Horizon Power’s Distributed Energy Resource Customer Solutions Product.
$16,335.00
Total
$59,802.30
Market Research Organisation
Description
Amount
Metrix Consulting
Contracted to conduct Horizon Power’s 2018/19 Annual Customer Brand, Reputation Survey and online research together with the preparation of associated reports.
$12,182.50
Metrix Consulting
Contracted to conduct a customer research survey into Horizon Power’s MyPower product (available in Broome and Port Hedland). Surveys are conducted at the end of each peak season to establish customer sentiment.
$31,284.80
Metrix Consulting
Engaged as consultants to conduct research into the brand awareness of Horizon Power’s Distributed Energy Resource Customer Solutions Product.
$16,335.00
Total
$59,802.30
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