❓ Mr. Omodei questions the allocation of Tourism WA's marketing budget, specifically regarding television promotion across international, interstate, and intrastate markets. The response details the budget allocations and explains the shift towards multi-medium marketing strategies.
AnsweredQoN 318Legislative Assembly
QuestionView source ↗
(b) interstate television marketing and promotion of Western Australia; and (c) intrastate television marketing and promotion of Western Australia?
(c) intrastate television marketing and promotion of Western Australia?
Tourism Western Australia's total discretionary marketing allocation is as follows: 2001-2002 $16 297 878 2002-2003 $14 593 857 2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $16 297 878 2002-2003 $14 593 857 2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 $14 593 857 2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
(a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
(b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
(c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
All figures for (a) include GST.
(c) intrastate television marketing and promotion of Western Australia?
Tourism Western Australia's total discretionary marketing allocation is as follows: 2001-2002 $16 297 878 2002-2003 $14 593 857 2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $16 297 878 2002-2003 $14 593 857 2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 $14 593 857 2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 $14 711 763 2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $22 836 243 2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 $22 928 454 Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise. The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline. Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail. (a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
(a) 2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $26 600 2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 $62 000 2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 $30 000 2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $245 875 2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 $235 000 (b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
(b) 2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $448 900 2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 Nil 2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 Nil 2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $2 914 375 2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 $950 000 (c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
(c) 2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2001-2002 $2 197 480 2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2002-2003 $737 144 2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2003-2004 $454 000 2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2004-2005 $268 108 2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M. It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign. All figures for (a) include GST.
All figures for (a) include GST.
AnswerView source ↗
Answered
13 September 2005
Responded by
Minister for Tourism
Response time
28 days
Answer
Tourism Western Australia's total discretionary marketing allocation is as follows:
2001-2002 $16 297 878
2002-2003 $14 593 857
2003-2004 $14 711 763
2004-2005 $22 836 243
2005-2006 $22 928 454
Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise.
The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline.
Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail.
(a)
2001-2002 $26 600
2002-2003 $62 000
2003-2004 $30 000
2004-2005 $245 875
2005-2006 $235 000
(b)
2001-2002 $448 900
2002-2003 Nil
2003-2004 Nil
2004-2005 $2 914 375
2005-2006 $950 000
(c)
2001-2002 $2 197 480
2002-2003 $737 144
2003-2004 $454 000
2004-2005 $268 108
2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M.
It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign.
All figures for (a) include GST.
Tourism Western Australia's total discretionary marketing allocation is as follows:
2001-2002 $16 297 878
2002-2003 $14 593 857
2003-2004 $14 711 763
2004-2005 $22 836 243
2005-2006 $22 928 454
Please note in 2001-2002 the total discretionary marketing allocation included crisis funding of $1.8 million to support the tourism industry in light of 911 and the Ansett demise.
The question also requested a breakdown of television promotion in the intrastate, interstate and international markets, which I will provide. However it should be noted that in the last few years Tourism Western Australia has adopted a targeted market approach that focuses on marketing mediums that provide the greatest return on investment. Free-to-air television is becoming increasingly more expensive and free-to-air audiences continue to decline.
Tourism marketing campaigns embrace multi-mediums including elements of print, outdoor, on-line, collateral and direct mail.
(a)
2001-2002 $26 600
2002-2003 $62 000
2003-2004 $30 000
2004-2005 $245 875
2005-2006 $235 000
(b)
2001-2002 $448 900
2002-2003 Nil
2003-2004 Nil
2004-2005 $2 914 375
2005-2006 $950 000
(c)
2001-2002 $2 197 480
2002-2003 $737 144
2003-2004 $454 000
2004-2005 $268 108
2005-2006 The responsibility for intrastate marketing is managed by the State's five Regional Tourism Organisations. The total funding pool for the RTO marketing structure is $2.954M.
It is to be noted that 2005-2006 figures show budget allocations which have been identified for brand campaigns, a large proportion of which will include television advertising. Some funds may, however, be spent on other media such as print and outdoor. Final determinations are yet to be made on the exact nature of each campaign.
All figures for (a) include GST.
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