❓ The Minister for Education and Training reports on the outcomes of the 'Skill up for the Burrup' media campaign, highlighting increased awareness and inquiries regarding TAFEWA training programs aimed at addressing skill shortages in the resources sector.
AnsweredQoN 1220Legislative Assembly
QuestionView source ↗
What outcomes have been achieved from the Skill up for the Burrup media campaign? Mr A.J. CARPENTER
AnswerView source ↗
I thank the member for Albany for the question and welcome him back to the Chamber after his absence yesterday, when I understand he was celebrating the success of The Waifs and the two ARIA awards. The Waifs are an Albany band; it is a great Western Australian story. Incidentally, Cosima De Vito is a Hamilton Hill girl who lives in my electorate. I heard that members of Parliament SMS’d her on The Australian Idol on Sunday night. She is a talent! I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr A.J. CARPENTER replied: I thank the member for Albany for the question and welcome him back to the Chamber after his absence yesterday, when I understand he was celebrating the success of The Waifs and the two ARIA awards. The Waifs are an Albany band; it is a great Western Australian story. Incidentally, Cosima De Vito is a Hamilton Hill girl who lives in my electorate. I heard that members of Parliament SMS’d her on The Australian Idol on Sunday night. She is a talent! I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
I thank the member for Albany for the question and welcome him back to the Chamber after his absence yesterday, when I understand he was celebrating the success of The Waifs and the two ARIA awards. The Waifs are an Albany band; it is a great Western Australian story. Incidentally, Cosima De Vito is a Hamilton Hill girl who lives in my electorate. I heard that members of Parliament SMS’d her on The Australian Idol on Sunday night. She is a talent! I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr A.J. CARPENTER replied: I thank the member for Albany for the question and welcome him back to the Chamber after his absence yesterday, when I understand he was celebrating the success of The Waifs and the two ARIA awards. The Waifs are an Albany band; it is a great Western Australian story. Incidentally, Cosima De Vito is a Hamilton Hill girl who lives in my electorate. I heard that members of Parliament SMS’d her on The Australian Idol on Sunday night. She is a talent! I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
I thank the member for Albany for the question and welcome him back to the Chamber after his absence yesterday, when I understand he was celebrating the success of The Waifs and the two ARIA awards. The Waifs are an Albany band; it is a great Western Australian story. Incidentally, Cosima De Vito is a Hamilton Hill girl who lives in my electorate. I heard that members of Parliament SMS’d her on The Australian Idol on Sunday night. She is a talent! I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
I thank the member for Albany for the question. He is seriously interested in training, and so are we as a Government. I am not so sure about the Opposition, but I am willing to delay judgment on that until later this afternoon when we will be debating a Bill. We introduced the Skill up for the Burrup advertising campaign on television in response to a task force led by the member for Peel, Mr Norm Marlborough, which identified skill shortages following the construction boom for projects on the Burrup, which we must be able to meet so that the Western Australian economy can benefit from the great investment that is coming. The campaign was run over 15 days last month on television, radio and in newspapers. I am sure everybody would have seen it on TV. I am sure members would agree that it was a totally apolitical campaign, and it was very good. It targeted current and former metal tradespeople in response to industry advice about looming skills shortages. The advertisement promoted new metals upskilling and refresher programs provided by TAFEWA - the newly redirected and energised TAFEWA, which we have brought under one umbrella and have given a strategy to pursue rather than the autonomous model that existed under the former Government, which left us bereft of good strategic direction in training in Western Australia. The preliminary outcomes of the campaign are very encouraging. A total of 799 people have made inquiries about the TAFEWA metals upskilling and refresher programs to a TAFEWA call centre or web site, or direct to TAFE colleges. Enrolments are now starting to occur, and that is very encouraging. Since the campaign commenced, there have been 21 157 visits to the TAFEWA Burrup upskills web site. There have been 22 000 hits on the web site. I am sure the member for Murdoch will appreciate that, because he used to talk about the number of hits on sites. The television advertisements generated the greatest level of interest, accounting for 52 per cent of the responses received. I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
I turn now to some of the significant positive outcomes from the campaign. This is very important, because at one level it flows directly into employment opportunities in the here and now for people who have trade skills in the metals industry. However, the bigger picture is that we need to enlighten people as to what our economy is all about and what the underpinning strengths are, where the opportunities for young people lie and how they can access those opportunities. The outcomes include increased public awareness of TAFEWA as a major training provider meeting the needs of important resource developments on the Burrup and across the State; potential future training opportunities resulting from prospective clients indicating their interest in other TAFEWA programs - in other words, the spill-over - Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr R.F. Johnson: Is the Burrup near Albany? Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr A.J. CARPENTER: It does not surprise me that members on the opposition benches do not know where the Burrup is. Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr R.F. Johnson: We do. We wonder whether the member for Albany does. Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
Mr A.J. CARPENTER: Another outcome is invaluable insights from the campaign to inform future TAFEWA rapid response training solutions. The Skill up for the Burrup campaign has been an unqualified success - I am sure you have a great interest in this, Mr Speaker, given that the Burrup is in your electorate - and I hope we can repeat it, because there is still opportunity in that area. One of the things that we need to do in government is realise where the emerging areas of need are in the economy. We need to give people in our education and training centres and systems an understanding of what they can do other than go to university. The whole system has been geared up to send people to university. That is a fine ambition, but many other genuine and valuable career opportunities are available to our young people. This is the beginning of a change of perception about that area of activity in our economy, and I look forward to further developments.
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