A WA parliamentary question reveals spending on digital advertising by government departments and agencies, with Synergy and Western Power being the primary spenders. Most agencies reported no expenditure in these areas.

AnsweredQoN 622Legislative Assembly
Asked
25 May 2017
Portfolio
Treasurer; Minister for Finance; Energy; Aboriginal Affairs

QuestionView source ↗

For each of your departments, agencies, boards, publicly owned corporations and Ministerial offices since 17 March 2017 how much money has been spent on: (a) “Boosted” Facebook posts; (b) “Promoted” Twitter posts; (c) “Sponsored” Instagram posts; (d) Google AdWords; and (e) Paid content or advertising on: (i) WWW.THEWEST.COM.AU; (ii) WWW.PERTHNOW.COM.AU; (iii) WWW.WATODAY.COM.AU; and (iv) WWW.YAHOO.COM.AU?

AnswerView source ↗

Answered
27 June 2017
Response time
7 days
The Treasurer’s Ministerial Office has spent Nil on (a-e).
Department of Aboriginal Affairs
(a-e) Nil
Department of Finance & Public Utilities Office
(a-e) Nil
Department of Treasury
(a-e) Nil
Economic Regulation Authority
(a-e) Nil
Fire and Emergency Services Superannuation Fund
(a-e) Nil
Government Employees Superannuation Board
(a-e) Nil
Horizon Power
(a-d) Nil
(e)(i) $2610 via regional affiliate sites
(ii-iv) Nil
Independent Market Operator
(a-e) Nil
Insurance Commission of Western Australia
(a-e) Nil
Native Title
Please refer to Legislative Assembly Question on Notice 632
Office of the Auditor General
(a-e) Nil
Synergy
(b) Nil
(c) Nil
(d) $52,016
(e) Paid content or advertising spend was part of Synergy’s broader media plan for the Tomorrow Can’t Wait campaign.
(i) $12,000
(ii) $20,000
(iii) $12,251.50
(iv) Nil
Western Australia Treasury Corporation
(a-e) Nil
Western Power
(a) $9,992.88 (b) $387.79 (c) Nil
(d) $7,757.12 (e)(i-iii) Nil (iv) $116.14

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