❓ A WA parliamentary question sought details on government advertising expenditure across various digital platforms for 2016-17 and 2017-18. The responses reveal varying levels of investment by different departments and agencies, with Western Power and Synergy being the largest spenders.
AnsweredQoN 3523Legislative Assembly
Asked
14 August 2018
Member
Portfolio
Treasurer; Minister for Finance; Energy; Aboriginal Affairs
QuestionView source ↗
In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?
AnswerView source ↗
Answered
18 September 2018
Response time
9 days
Department of Treasury
(a-m) Nil
Department of Finance
(a) 2016-17: $21,681
2017-18: Nil
(b-g) 2016-17 and 2017-18: Nil
(h) 2016-17: $47,467
2017-18: Nil
(i) 2016-17: $32,659
2017-18: Nil
(j – m) 2016-17 and 2017-18: Nil
Western Australia Treasury Corporation
(a-m) Nil
Economic Regulation Authority
(a-m) Nil
Department of Planning, Lands and Heritage
Former Department of Aboriginal Affairs (2016-17)
(a)-(m) Nil
Department of Planning, Lands and Heritage (2017-18)
(a)-(m) Please refer to Legislative Assembly question on notice 3526
Western Power
(a-m) Western Power has utilised the following digital platforms, with the majority of these ads used to update customer in power outages or safety around the network:
Digital platform
2016 - 2017
2017 - 2018
(a) Facebook
$61,745
$28,902
(b) Twitter
$1,730
$1,215
(c) Instagram
$221
$200
(d) Google Adwords
$111,987
$95,766
(e) Bing
$1,117
$2,631.00
(f) Google MyBusiness
$ -
-
(g) Reddit
$ -
-
(h-i) The West Australian / PerthNow
$35,000.00
$22,000
(j) WA Today
$ -
(k) The Australian;
$ -
-
(l) Australian Financial Review
$ -
-
(m) Community News Group
$ -
-
TOTAL
$211,800
$150,714.00
Synergy
Digital platform
2016 - 2017
2017 - 2018
(a) Facebook
$ 28,108.94
$ 112,520.73
(b) Twitter
$ -
-
(c) Instagram (combined with FB costs)
$ -
-
(d) Google Adwords
$ 82,000.00
$ 157,000.00
(e) Bing
$ -
-
(f) Google MyBusiness
$ -
-
(g) Reddit
$ -
-
(h) The West Australian
$ 24,000.00
(i) PerthNow
$ 27,560.00
$ 131,272.00
(j) WA Today
$ 57,503.00
(k) The Australian;
$ -
-
(l) Australian Financial Review
$ -
-
(m) Community News Group
$ -
-
219,171.94
400,792.73
Horizon Power
(a)
2016-2017- $13,684.86 ex GST
2017-2018 - $35,288.63 ex GST
(b-c)
2016-2017- nil
2017-2018 - nil
(d)
2016-2017 - nil
2017-2018 - $9,946.58 ex GST
(e-g)
2016-2017- nil
2017-2018 - nil
(h)
2016-2017 - $2,000 ex GST
2017-2018 - nil
(i)
2016-2017 - $2,000 ex GST
2017-2018 – nil
(j-m)
2016-2017- nil
2017-2018 - nil
Government Employees Superannuation Board
(a-m) Nil
Fire and Emergency Services Superannuation Fund
(a-m) Nil
Insurance Commission of Western Australia
2016-17:
(a-c) Nil;
(d) $27,154;
(e-g) Nil;
(h) $11,700;
(i) $26,050;
(j-m) Nil;
2017-18:
(a–m) Nil.
Office of the Auditor General
(a-m) Nil
(a-m) Nil
Department of Finance
(a) 2016-17: $21,681
2017-18: Nil
(b-g) 2016-17 and 2017-18: Nil
(h) 2016-17: $47,467
2017-18: Nil
(i) 2016-17: $32,659
2017-18: Nil
(j – m) 2016-17 and 2017-18: Nil
Western Australia Treasury Corporation
(a-m) Nil
Economic Regulation Authority
(a-m) Nil
Department of Planning, Lands and Heritage
Former Department of Aboriginal Affairs (2016-17)
(a)-(m) Nil
Department of Planning, Lands and Heritage (2017-18)
(a)-(m) Please refer to Legislative Assembly question on notice 3526
Western Power
(a-m) Western Power has utilised the following digital platforms, with the majority of these ads used to update customer in power outages or safety around the network:
Digital platform
2016 - 2017
2017 - 2018
(a) Facebook
$61,745
$28,902
(b) Twitter
$1,730
$1,215
(c) Instagram
$221
$200
(d) Google Adwords
$111,987
$95,766
(e) Bing
$1,117
$2,631.00
(f) Google MyBusiness
$ -
-
(g) Reddit
$ -
-
(h-i) The West Australian / PerthNow
$35,000.00
$22,000
(j) WA Today
$ -
(k) The Australian;
$ -
-
(l) Australian Financial Review
$ -
-
(m) Community News Group
$ -
-
TOTAL
$211,800
$150,714.00
Synergy
Digital platform
2016 - 2017
2017 - 2018
(a) Facebook
$ 28,108.94
$ 112,520.73
(b) Twitter
$ -
-
(c) Instagram (combined with FB costs)
$ -
-
(d) Google Adwords
$ 82,000.00
$ 157,000.00
(e) Bing
$ -
-
(f) Google MyBusiness
$ -
-
(g) Reddit
$ -
-
(h) The West Australian
$ 24,000.00
(i) PerthNow
$ 27,560.00
$ 131,272.00
(j) WA Today
$ 57,503.00
(k) The Australian;
$ -
-
(l) Australian Financial Review
$ -
-
(m) Community News Group
$ -
-
219,171.94
400,792.73
Horizon Power
(a)
2016-2017- $13,684.86 ex GST
2017-2018 - $35,288.63 ex GST
(b-c)
2016-2017- nil
2017-2018 - nil
(d)
2016-2017 - nil
2017-2018 - $9,946.58 ex GST
(e-g)
2016-2017- nil
2017-2018 - nil
(h)
2016-2017 - $2,000 ex GST
2017-2018 - nil
(i)
2016-2017 - $2,000 ex GST
2017-2018 – nil
(j-m)
2016-2017- nil
2017-2018 - nil
Government Employees Superannuation Board
(a-m) Nil
Fire and Emergency Services Superannuation Fund
(a-m) Nil
Insurance Commission of Western Australia
2016-17:
(a-c) Nil;
(d) $27,154;
(e-g) Nil;
(h) $11,700;
(i) $26,050;
(j-m) Nil;
2017-18:
(a–m) Nil.
Office of the Auditor General
(a-m) Nil
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