Mr. Carey asks about the benefits of securing Tourism Australia's Dreamtime event for WA, particularly Perth. The Minister highlights the event's potential to boost tourism, attract international business, and improve WA's reputation.

AnsweredQoN 813Legislative Assembly
Asked
18 October 2018
Portfolio
Tourism

QuestionView source ↗

DREAMTIME —
TOURISM
813. Mr J.N. CAREY to the Minister for Tourism:
I refer to the state government's
strong commitment to growing the state's tourism industry and creating
jobs in the sector.
(1) Can the
minister outline to the house how this government has been able to secure
Tourism Australia's signature event, Dreamtime?
(2) Can he advise
the house what this significant event will mean for Western Australia and, in
particular, my electorate of Perth?

AnswerView source ↗

I thank the member for his question
and for his enthusiastic support of the tourism industry in Western Australia.
(1)–(2) It
is good news! We have been fortunate enough to secure Tourism Australia's
signature incentive business travel event, Dreamtime. This comes on the back of
the announcement that in April next year Western Australia will host the
premier annual business event for tourism in Australia—that is, the
Australian Tourism Exchange, which will be an incredible opportunity for us to
erase the legacy reputation we earned during the boom of being expensive and
difficult, and replace it with our new attractive characteristics of being
affordable and of good quality. This additional event will assist with that
process.
Mrs A.K. Hayden interjected.
The SPEAKER : I heard you the
first time.
Mr P. PAPALIA : I have to congratulate on the record
the Perth Convention Bureau, which is led by Paul Beeson. It is an excellent
organisation, whose role is to attract incentive travel and conferencing. It
went out and got this event. It is the most effective such organisation
anywhere in the country and returns $30 for every dollar of taxpayer money
invested in it. This is another success for it.
We are looking forward to hosting
Dreamtime. The local tourism industry will have the opportunity during that
event—it will be later next year, in December 2019—to meet with
international business events buyers from key markets, including greater China,
Singapore, Malaysia, Indonesia, India, New Zealand, the United States of
America and the United Kingdom, in an effort to secure future incentive travel.
We
have a magnificent array of the highest quality and newest hotel product in the
country, which enables us to compete aggressively in all of our markets. As an
indication of how big an event this is, Dreamtime 2017 was attended by 95
international incentive planners and 19 international and domestic media
representatives, whose stories helped promote Australia as a business events
destination of choice to over 207 million people. That is what last year's
event did. It has also generated more than 105 business leads to date—potentially
more—worth more than $100 million. Securing events such as the
Australian Tourism Exchange and Dreamtime is part of our two-year action plan. It is meeting the objectives of growing visitor
numbers from outside the state to Western Australia to fill our hotel rooms and
our hospitality venues, to get them out to the regions and to grow jobs.

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