❓ Mr. Kirkup questions the expenditure on rebranding following machinery of government changes, specifically regarding new logos, signage, stationery, and promotion. The response indicates minimal spending, primarily on business cards.
AnsweredQoN 1825Legislative Assembly
QuestionView source ↗
I refer to the recent machinery of government changes which saw agencies merged and ask, for these new agencies: (a) how much money has been spent on the creation of new logos or branding; (b) how much money has been spent on design, creation, construction and installation of signage (indoor or outdoor); (c) how much money has been spent on the design and printing of new stationery; and (d) how much money has been spent actively promoting these changes?
AnswerView source ↗
Answered
11 October 2017
Responded by
Minister representing the Minister for Environment; Disability Services
Response time
12 days
(a)-(d) The Department of Biodiversity, Conservation and Attractions (DBCA) continues to use the four public-facing brands of Perth Zoo, Rottnest Island, Kings Park and Botanic Garden, and Parks and Wildlife Service that were in existence prior to the DBCA’s formation on 1 July 2017. As a result, there has been no requirement to spend funds changing logos on existing vehicles, uniforms or signage.
DBCA also uses the combined State Government crest/Departmental name as a new corporate brand on electronic document templates and websites. There was no additional cost in implementing this change.
$300 (ex GST) has been spent on printing business cards that carry the new corporate brand.
DBCA also uses the combined State Government crest/Departmental name as a new corporate brand on electronic document templates and websites. There was no additional cost in implementing this change.
$300 (ex GST) has been spent on printing business cards that carry the new corporate brand.
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