❓ A WA parliamentary question regarding the WA Tourism Commission's expenditure on the Elle campaign and other international and national marketing initiatives between 1997-2000. The Minister provides a detailed breakdown of spending.
AnsweredQoN 324Legislative Assembly
QuestionView source ↗
(1) Is the Minister aware that supplementary information provided to Legislative Assembly Estimates Committee A showed that in the - (a) 1997-98 financial year an amount under $1.3 million; (b) 1998-99 financial year an amount of less than $1 million; and (c) 1999-00 financial year an amount less than $900,000, was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom? (2) Of the Budget allocation for each of these financial years, will the Minister advise how much was spent in each financial year on other campaigns including television and promotional campaigns? (3) Of the amount allocated in the Budget to international, will the Minister advise what other expenditures were incurred other than those mentioned above? Answered on 21 September 2000 The Minister
AnswerView source ↗
Answered
21 September 2000
Response time
43 days
(1) Yes. (2) International Marketing There were no other WATC initiated advertising campaigns during these three budget years. The WATC contributed funding to the Australian Tourist Commission and strategic industry partner initiatives and conducted a number of promotional activities targeting consumers and influential trade. (3) A summary of the major activities, aside from the Brand WA - Elle advertising campaigns follows. The figures shown are gross expenditure figures and include cooperative industry funds. 1997-1998 Promotions including participation at International Consumer Shows and Shopping Centre promotions $63,969 Media familiarisations $185,284 Collateral Production & Distribution $478,070 Retail Training Programs $120,518 Trade Shows and Sales Missions $778,950 Trade familiarisations $119,984 Trade Advertising $125,331 Partnership Australia & Co-op Campaigns with the ATC and Industry partners $523,075 Product & Destinational Information $1,011,811 1998-1999 Promotions including participation at International Consumer Shows and Shopping Centre promotions $99,867 Media familiarisations $281,031 Collateral Production $138,271 Trade Shows and Sales Missions $319,027 Trade familiarisations $29,854 Trade Advertising $265,473 Partnership Australia & Co-op Campaigns with the ATC and industry partners $404,694 Product & Destinational Information $26,324 EDS Marketing of WATC web site $4,841 Distribution $10,171 1999-2000 Promotions including participation at International Consumer Shows and Shopping Centre promotions $192,416 Media familiarisations $279,959 Collateral Production $114,110 Consumer Advertising partner support / Newsletters $62,351 Relationship Marketing $77,794 Retail Training Programs $73,843 Trade Shows and Sales Missions $609,300 Trade familiarisations $83,310 Trade Advertising $69,534 Partnership Australia & Co-op Campaigns with the ATC and industry partners $167,326 Product & Destinational Information $178,506 EDS Marketing of WATC web site $17,203 Distribution $111,988 (2) National Marketing 1997-1998 $1,014,485 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $619,110. Details of the campaigns are as follows: Half Price Partners Campaign - Melbourne/Sydney ($157,685 - WATC $156,095, Industry $1,590) Half Price Partners Campaign - WA ($83,115 - WATC $71,415, Industry $11,700) Northern Campaign ? WA ($80,095 - WATC $52,595, Industry $27,500) Australian Gourmet Traveller - Guide to Western Australia ($115,600 - WATC $86,425, Industry $29,175) Phantom of the Opera Campaign - WA ($90,000 - WATC $50,000, Industry $40,000) Winter Breaks (Brochure & Television Campaign) - WA ($254,675 - WATC $61,220, Industry $193,455) Our WA Fresh Horizons - WA ($109,000 - WATC $65,000, Industry $44,000) Wildflower Campaign - Interstate ($111,945 - WATC $63,990, Industry $47,955) 1998-1999 $1,711,680 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $974,945. Details of the campaigns are as follows: Brand WA Campaign - Melb/Syd ($377,430 - WATC $307,430, Industry $70,000) Brand WA Television Campaign - WA ($216,680 - WATC $149,680, Industry $67,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($382,070 - WATC $302,070, Industry $80,000) Caravan & Camping Campaign - WA ($200,000 - WATC $107,500, Industry $92,500) Winter Breaks (Brochure & Television Campaign) - WA ($256,000 - WATC $0, Industry $256,000) Exmouth & Onslow Cyclone Recovery Campaign - WA ($117,400 - WATC $17,400, Cyclones Elaine & Vance Trust Fund $100,000) Wildflower Campaign - Interstate ($93,200 - WATC $70,365, Industry $22,835) Our WA Fresh Horizons - WA ($68,900 - WATC $20,500, Industry $48,400) 1999-2000 $1,448,360 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $944,490. Details of the campaigns are as follows: Brand WA Television Campaign - Sydney/Northern NSW ($326,800 - WATC $299,300, Industry $27,500) Brand WA Television Campaign - WA ($173,185 - WATC $118,185, Industry $55,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($358,490 - WATC $280,490, Industry $76,000) Our WA Fresh Horizons - WA ($78,550 - WATC $21,780, Industry $56,770) Our WA "Our Forests" Special - WA ($28,375 - WATC $17,875, South West Development Commission $10,500) Our WA "Broome time" Special - WA ($17,765 - WATC $17,765, Industry $0) Tourism Web Site Campaign - Melbourne ($20,705 - WATC $20,705, Industry $0) Tourism Web Site Campaign - WA ($88,030 - WATC $88,030, Industry $0) Postcards WA Internet Promotion ($30,000 - WATC $30,000, Industry $0) Winter Breaks (Brochure & Television Campaign) - WA ($256,095 - WATC $0, Industry $256,095) Wildflower Campaign - Interstate ($70,365 - WATC $50,360 , Industry $20,005)
(b) 1998-99 financial year an amount of less than $1 million; and (c) 1999-00 financial year an amount less than $900,000, was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom?
(c) 1999-00 financial year an amount less than $900,000, was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom?
was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom?
(3) Of the amount allocated in the Budget to international, will the Minister advise what other expenditures were incurred other than those mentioned above? Answered on 21 September 2000 The Minister Replied: (1) Yes. (2) International Marketing There were no other WATC initiated advertising campaigns during these three budget years. The WATC contributed funding to the Australian Tourist Commission and strategic industry partner initiatives and conducted a number of promotional activities targeting consumers and influential trade. (3) A summary of the major activities, aside from the Brand WA - Elle advertising campaigns follows. The figures shown are gross expenditure figures and include cooperative industry funds. 1997-1998 Promotions including participation at International Consumer Shows and Shopping Centre promotions $63,969 Media familiarisations $185,284 Collateral Production & Distribution $478,070 Retail Training Programs $120,518 Trade Shows and Sales Missions $778,950 Trade familiarisations $119,984 Trade Advertising $125,331 Partnership Australia & Co-op Campaigns with the ATC and Industry partners $523,075 Product & Destinational Information $1,011,811 1998-1999 Promotions including participation at International Consumer Shows and Shopping Centre promotions $99,867 Media familiarisations $281,031 Collateral Production $138,271 Trade Shows and Sales Missions $319,027 Trade familiarisations $29,854 Trade Advertising $265,473 Partnership Australia & Co-op Campaigns with the ATC and industry partners $404,694 Product & Destinational Information $26,324 EDS Marketing of WATC web site $4,841 Distribution $10,171 1999-2000 Promotions including participation at International Consumer Shows and Shopping Centre promotions $192,416 Media familiarisations $279,959 Collateral Production $114,110 Consumer Advertising partner support / Newsletters $62,351 Relationship Marketing $77,794 Retail Training Programs $73,843 Trade Shows and Sales Missions $609,300 Trade familiarisations $83,310 Trade Advertising $69,534 Partnership Australia & Co-op Campaigns with the ATC and industry partners $167,326 Product & Destinational Information $178,506 EDS Marketing of WATC web site $17,203 Distribution $111,988 (2) National Marketing 1997-1998 $1,014,485 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $619,110. Details of the campaigns are as follows: Half Price Partners Campaign - Melbourne/Sydney ($157,685 - WATC $156,095, Industry $1,590) Half Price Partners Campaign - WA ($83,115 - WATC $71,415, Industry $11,700) Northern Campaign ? WA ($80,095 - WATC $52,595, Industry $27,500) Australian Gourmet Traveller - Guide to Western Australia ($115,600 - WATC $86,425, Industry $29,175) Phantom of the Opera Campaign - WA ($90,000 - WATC $50,000, Industry $40,000) Winter Breaks (Brochure & Television Campaign) - WA ($254,675 - WATC $61,220, Industry $193,455) Our WA Fresh Horizons - WA ($109,000 - WATC $65,000, Industry $44,000) Wildflower Campaign - Interstate ($111,945 - WATC $63,990, Industry $47,955) 1998-1999 $1,711,680 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $974,945. Details of the campaigns are as follows: Brand WA Campaign - Melb/Syd ($377,430 - WATC $307,430, Industry $70,000) Brand WA Television Campaign - WA ($216,680 - WATC $149,680, Industry $67,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($382,070 - WATC $302,070, Industry $80,000) Caravan & Camping Campaign - WA ($200,000 - WATC $107,500, Industry $92,500) Winter Breaks (Brochure & Television Campaign) - WA ($256,000 - WATC $0, Industry $256,000) Exmouth & Onslow Cyclone Recovery Campaign - WA ($117,400 - WATC $17,400, Cyclones Elaine & Vance Trust Fund $100,000) Wildflower Campaign - Interstate ($93,200 - WATC $70,365, Industry $22,835) Our WA Fresh Horizons - WA ($68,900 - WATC $20,500, Industry $48,400) 1999-2000 $1,448,360 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $944,490. Details of the campaigns are as follows: Brand WA Television Campaign - Sydney/Northern NSW ($326,800 - WATC $299,300, Industry $27,500) Brand WA Television Campaign - WA ($173,185 - WATC $118,185, Industry $55,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($358,490 - WATC $280,490, Industry $76,000) Our WA Fresh Horizons - WA ($78,550 - WATC $21,780, Industry $56,770) Our WA "Our Forests" Special - WA ($28,375 - WATC $17,875, South West Development Commission $10,500) Our WA "Broome time" Special - WA ($17,765 - WATC $17,765, Industry $0) Tourism Web Site Campaign - Melbourne ($20,705 - WATC $20,705, Industry $0) Tourism Web Site Campaign - WA ($88,030 - WATC $88,030, Industry $0) Postcards WA Internet Promotion ($30,000 - WATC $30,000, Industry $0) Winter Breaks (Brochure & Television Campaign) - WA ($256,095 - WATC $0, Industry $256,095) Wildflower Campaign - Interstate ($70,365 - WATC $50,360 , Industry $20,005)
Answered on 21 September 2000 The Minister Replied: (1) Yes. (2) International Marketing There were no other WATC initiated advertising campaigns during these three budget years. The WATC contributed funding to the Australian Tourist Commission and strategic industry partner initiatives and conducted a number of promotional activities targeting consumers and influential trade. (3) A summary of the major activities, aside from the Brand WA - Elle advertising campaigns follows. The figures shown are gross expenditure figures and include cooperative industry funds. 1997-1998 Promotions including participation at International Consumer Shows and Shopping Centre promotions $63,969 Media familiarisations $185,284 Collateral Production & Distribution $478,070 Retail Training Programs $120,518 Trade Shows and Sales Missions $778,950 Trade familiarisations $119,984 Trade Advertising $125,331 Partnership Australia & Co-op Campaigns with the ATC and Industry partners $523,075 Product & Destinational Information $1,011,811 1998-1999 Promotions including participation at International Consumer Shows and Shopping Centre promotions $99,867 Media familiarisations $281,031 Collateral Production $138,271 Trade Shows and Sales Missions $319,027 Trade familiarisations $29,854 Trade Advertising $265,473 Partnership Australia & Co-op Campaigns with the ATC and industry partners $404,694 Product & Destinational Information $26,324 EDS Marketing of WATC web site $4,841 Distribution $10,171 1999-2000 Promotions including participation at International Consumer Shows and Shopping Centre promotions $192,416 Media familiarisations $279,959 Collateral Production $114,110 Consumer Advertising partner support / Newsletters $62,351 Relationship Marketing $77,794 Retail Training Programs $73,843 Trade Shows and Sales Missions $609,300 Trade familiarisations $83,310 Trade Advertising $69,534 Partnership Australia & Co-op Campaigns with the ATC and industry partners $167,326 Product & Destinational Information $178,506 EDS Marketing of WATC web site $17,203 Distribution $111,988 (2) National Marketing 1997-1998 $1,014,485 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $619,110. Details of the campaigns are as follows: Half Price Partners Campaign - Melbourne/Sydney ($157,685 - WATC $156,095, Industry $1,590) Half Price Partners Campaign - WA ($83,115 - WATC $71,415, Industry $11,700) Northern Campaign ? WA ($80,095 - WATC $52,595, Industry $27,500) Australian Gourmet Traveller - Guide to Western Australia ($115,600 - WATC $86,425, Industry $29,175) Phantom of the Opera Campaign - WA ($90,000 - WATC $50,000, Industry $40,000) Winter Breaks (Brochure & Television Campaign) - WA ($254,675 - WATC $61,220, Industry $193,455) Our WA Fresh Horizons - WA ($109,000 - WATC $65,000, Industry $44,000) Wildflower Campaign - Interstate ($111,945 - WATC $63,990, Industry $47,955) 1998-1999 $1,711,680 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $974,945. Details of the campaigns are as follows: Brand WA Campaign - Melb/Syd ($377,430 - WATC $307,430, Industry $70,000) Brand WA Television Campaign - WA ($216,680 - WATC $149,680, Industry $67,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($382,070 - WATC $302,070, Industry $80,000) Caravan & Camping Campaign - WA ($200,000 - WATC $107,500, Industry $92,500) Winter Breaks (Brochure & Television Campaign) - WA ($256,000 - WATC $0, Industry $256,000) Exmouth & Onslow Cyclone Recovery Campaign - WA ($117,400 - WATC $17,400, Cyclones Elaine & Vance Trust Fund $100,000) Wildflower Campaign - Interstate ($93,200 - WATC $70,365, Industry $22,835) Our WA Fresh Horizons - WA ($68,900 - WATC $20,500, Industry $48,400) 1999-2000 $1,448,360 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $944,490. Details of the campaigns are as follows: Brand WA Television Campaign - Sydney/Northern NSW ($326,800 - WATC $299,300, Industry $27,500) Brand WA Television Campaign - WA ($173,185 - WATC $118,185, Industry $55,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($358,490 - WATC $280,490, Industry $76,000) Our WA Fresh Horizons - WA ($78,550 - WATC $21,780, Industry $56,770) Our WA "Our Forests" Special - WA ($28,375 - WATC $17,875, South West Development Commission $10,500) Our WA "Broome time" Special - WA ($17,765 - WATC $17,765, Industry $0) Tourism Web Site Campaign - Melbourne ($20,705 - WATC $20,705, Industry $0) Tourism Web Site Campaign - WA ($88,030 - WATC $88,030, Industry $0) Postcards WA Internet Promotion ($30,000 - WATC $30,000, Industry $0) Winter Breaks (Brochure & Television Campaign) - WA ($256,095 - WATC $0, Industry $256,095) Wildflower Campaign - Interstate ($70,365 - WATC $50,360 , Industry $20,005)
(b) 1998-99 financial year an amount of less than $1 million; and (c) 1999-00 financial year an amount less than $900,000, was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom?
(c) 1999-00 financial year an amount less than $900,000, was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom?
was spent by the WA Tourism Commission on the Elle campaign in Singapore, Indonesia and the United Kingdom?
(3) Of the amount allocated in the Budget to international, will the Minister advise what other expenditures were incurred other than those mentioned above? Answered on 21 September 2000 The Minister Replied: (1) Yes. (2) International Marketing There were no other WATC initiated advertising campaigns during these three budget years. The WATC contributed funding to the Australian Tourist Commission and strategic industry partner initiatives and conducted a number of promotional activities targeting consumers and influential trade. (3) A summary of the major activities, aside from the Brand WA - Elle advertising campaigns follows. The figures shown are gross expenditure figures and include cooperative industry funds. 1997-1998 Promotions including participation at International Consumer Shows and Shopping Centre promotions $63,969 Media familiarisations $185,284 Collateral Production & Distribution $478,070 Retail Training Programs $120,518 Trade Shows and Sales Missions $778,950 Trade familiarisations $119,984 Trade Advertising $125,331 Partnership Australia & Co-op Campaigns with the ATC and Industry partners $523,075 Product & Destinational Information $1,011,811 1998-1999 Promotions including participation at International Consumer Shows and Shopping Centre promotions $99,867 Media familiarisations $281,031 Collateral Production $138,271 Trade Shows and Sales Missions $319,027 Trade familiarisations $29,854 Trade Advertising $265,473 Partnership Australia & Co-op Campaigns with the ATC and industry partners $404,694 Product & Destinational Information $26,324 EDS Marketing of WATC web site $4,841 Distribution $10,171 1999-2000 Promotions including participation at International Consumer Shows and Shopping Centre promotions $192,416 Media familiarisations $279,959 Collateral Production $114,110 Consumer Advertising partner support / Newsletters $62,351 Relationship Marketing $77,794 Retail Training Programs $73,843 Trade Shows and Sales Missions $609,300 Trade familiarisations $83,310 Trade Advertising $69,534 Partnership Australia & Co-op Campaigns with the ATC and industry partners $167,326 Product & Destinational Information $178,506 EDS Marketing of WATC web site $17,203 Distribution $111,988 (2) National Marketing 1997-1998 $1,014,485 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $619,110. Details of the campaigns are as follows: Half Price Partners Campaign - Melbourne/Sydney ($157,685 - WATC $156,095, Industry $1,590) Half Price Partners Campaign - WA ($83,115 - WATC $71,415, Industry $11,700) Northern Campaign ? WA ($80,095 - WATC $52,595, Industry $27,500) Australian Gourmet Traveller - Guide to Western Australia ($115,600 - WATC $86,425, Industry $29,175) Phantom of the Opera Campaign - WA ($90,000 - WATC $50,000, Industry $40,000) Winter Breaks (Brochure & Television Campaign) - WA ($254,675 - WATC $61,220, Industry $193,455) Our WA Fresh Horizons - WA ($109,000 - WATC $65,000, Industry $44,000) Wildflower Campaign - Interstate ($111,945 - WATC $63,990, Industry $47,955) 1998-1999 $1,711,680 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $974,945. Details of the campaigns are as follows: Brand WA Campaign - Melb/Syd ($377,430 - WATC $307,430, Industry $70,000) Brand WA Television Campaign - WA ($216,680 - WATC $149,680, Industry $67,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($382,070 - WATC $302,070, Industry $80,000) Caravan & Camping Campaign - WA ($200,000 - WATC $107,500, Industry $92,500) Winter Breaks (Brochure & Television Campaign) - WA ($256,000 - WATC $0, Industry $256,000) Exmouth & Onslow Cyclone Recovery Campaign - WA ($117,400 - WATC $17,400, Cyclones Elaine & Vance Trust Fund $100,000) Wildflower Campaign - Interstate ($93,200 - WATC $70,365, Industry $22,835) Our WA Fresh Horizons - WA ($68,900 - WATC $20,500, Industry $48,400) 1999-2000 $1,448,360 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $944,490. Details of the campaigns are as follows: Brand WA Television Campaign - Sydney/Northern NSW ($326,800 - WATC $299,300, Industry $27,500) Brand WA Television Campaign - WA ($173,185 - WATC $118,185, Industry $55,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($358,490 - WATC $280,490, Industry $76,000) Our WA Fresh Horizons - WA ($78,550 - WATC $21,780, Industry $56,770) Our WA "Our Forests" Special - WA ($28,375 - WATC $17,875, South West Development Commission $10,500) Our WA "Broome time" Special - WA ($17,765 - WATC $17,765, Industry $0) Tourism Web Site Campaign - Melbourne ($20,705 - WATC $20,705, Industry $0) Tourism Web Site Campaign - WA ($88,030 - WATC $88,030, Industry $0) Postcards WA Internet Promotion ($30,000 - WATC $30,000, Industry $0) Winter Breaks (Brochure & Television Campaign) - WA ($256,095 - WATC $0, Industry $256,095) Wildflower Campaign - Interstate ($70,365 - WATC $50,360 , Industry $20,005)
Answered on 21 September 2000 The Minister Replied: (1) Yes. (2) International Marketing There were no other WATC initiated advertising campaigns during these three budget years. The WATC contributed funding to the Australian Tourist Commission and strategic industry partner initiatives and conducted a number of promotional activities targeting consumers and influential trade. (3) A summary of the major activities, aside from the Brand WA - Elle advertising campaigns follows. The figures shown are gross expenditure figures and include cooperative industry funds. 1997-1998 Promotions including participation at International Consumer Shows and Shopping Centre promotions $63,969 Media familiarisations $185,284 Collateral Production & Distribution $478,070 Retail Training Programs $120,518 Trade Shows and Sales Missions $778,950 Trade familiarisations $119,984 Trade Advertising $125,331 Partnership Australia & Co-op Campaigns with the ATC and Industry partners $523,075 Product & Destinational Information $1,011,811 1998-1999 Promotions including participation at International Consumer Shows and Shopping Centre promotions $99,867 Media familiarisations $281,031 Collateral Production $138,271 Trade Shows and Sales Missions $319,027 Trade familiarisations $29,854 Trade Advertising $265,473 Partnership Australia & Co-op Campaigns with the ATC and industry partners $404,694 Product & Destinational Information $26,324 EDS Marketing of WATC web site $4,841 Distribution $10,171 1999-2000 Promotions including participation at International Consumer Shows and Shopping Centre promotions $192,416 Media familiarisations $279,959 Collateral Production $114,110 Consumer Advertising partner support / Newsletters $62,351 Relationship Marketing $77,794 Retail Training Programs $73,843 Trade Shows and Sales Missions $609,300 Trade familiarisations $83,310 Trade Advertising $69,534 Partnership Australia & Co-op Campaigns with the ATC and industry partners $167,326 Product & Destinational Information $178,506 EDS Marketing of WATC web site $17,203 Distribution $111,988 (2) National Marketing 1997-1998 $1,014,485 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $619,110. Details of the campaigns are as follows: Half Price Partners Campaign - Melbourne/Sydney ($157,685 - WATC $156,095, Industry $1,590) Half Price Partners Campaign - WA ($83,115 - WATC $71,415, Industry $11,700) Northern Campaign ? WA ($80,095 - WATC $52,595, Industry $27,500) Australian Gourmet Traveller - Guide to Western Australia ($115,600 - WATC $86,425, Industry $29,175) Phantom of the Opera Campaign - WA ($90,000 - WATC $50,000, Industry $40,000) Winter Breaks (Brochure & Television Campaign) - WA ($254,675 - WATC $61,220, Industry $193,455) Our WA Fresh Horizons - WA ($109,000 - WATC $65,000, Industry $44,000) Wildflower Campaign - Interstate ($111,945 - WATC $63,990, Industry $47,955) 1998-1999 $1,711,680 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $974,945. Details of the campaigns are as follows: Brand WA Campaign - Melb/Syd ($377,430 - WATC $307,430, Industry $70,000) Brand WA Television Campaign - WA ($216,680 - WATC $149,680, Industry $67,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($382,070 - WATC $302,070, Industry $80,000) Caravan & Camping Campaign - WA ($200,000 - WATC $107,500, Industry $92,500) Winter Breaks (Brochure & Television Campaign) - WA ($256,000 - WATC $0, Industry $256,000) Exmouth & Onslow Cyclone Recovery Campaign - WA ($117,400 - WATC $17,400, Cyclones Elaine & Vance Trust Fund $100,000) Wildflower Campaign - Interstate ($93,200 - WATC $70,365, Industry $22,835) Our WA Fresh Horizons - WA ($68,900 - WATC $20,500, Industry $48,400) 1999-2000 $1,448,360 was spent on National television and promotional campaigns. Of that amount, the WATC contribution was $944,490. Details of the campaigns are as follows: Brand WA Television Campaign - Sydney/Northern NSW ($326,800 - WATC $299,300, Industry $27,500) Brand WA Television Campaign - WA ($173,185 - WATC $118,185, Industry $55,000) Brand WA Television Campaign - Melbourne/Regional Victoria ($358,490 - WATC $280,490, Industry $76,000) Our WA Fresh Horizons - WA ($78,550 - WATC $21,780, Industry $56,770) Our WA "Our Forests" Special - WA ($28,375 - WATC $17,875, South West Development Commission $10,500) Our WA "Broome time" Special - WA ($17,765 - WATC $17,765, Industry $0) Tourism Web Site Campaign - Melbourne ($20,705 - WATC $20,705, Industry $0) Tourism Web Site Campaign - WA ($88,030 - WATC $88,030, Industry $0) Postcards WA Internet Promotion ($30,000 - WATC $30,000, Industry $0) Winter Breaks (Brochure & Television Campaign) - WA ($256,095 - WATC $0, Industry $256,095) Wildflower Campaign - Interstate ($70,365 - WATC $50,360 , Industry $20,005)
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