Home›Questions on Notice›QoN 1701

❓ Ms. Mettam asks about rebranding costs across government departments since January 2024. The Premier's response is evasive, stating that ongoing brand improvements are part of normal operations and lack individualised budgets.

AnsweredQoN 1701Legislative Assembly

Asked

16 October 2024

Member

Ms L. Mettam

Portfolio

Premier; Minister for State and Industry Development, Jobs and Trade; Public Sector Management; Federal-State Relations

QuestionView source ↗

I refer to all of the Minister's Departments, Agencies and Government Trading Enterprises (GTE) in their portfolios, and I ask: (a) Since 1 January 2024, have any of the agencies mentioned above undertaken any rebranding of logos, marketing, advertising or other branding: (i) If yes, please list each individual Department, Agency or GTE that has undertaken any rebranding since 1 January 2024; (ii) Please detail the nature of each rebranding; and (iii) For each of the agencies named in (a(i)) and detailed in ((a(ii)) please provide a total cost of each of the Agencies' rebrand along with a breakdown by line item expenditure associated with that rebrand?

AnswerView source ↗

Answered

26 November 2024

Response time

11 days

(a) It is unclear what the Member is referring to by “rebranding”. Government entities continually improve brands on an ongoing basis. This forms part of usual business operations and therefore, no individualised budget expenditures are applicable.

View on Parliament of WA