❓ Mr. Miles questions the Minister for Tourism on the effectiveness of the "Just Another Day in WA" campaign in attracting tourists. The Minister highlights the campaign's modular design, target markets, and the importance of quality tourism over mass tourism, while also mentioning new infrastructure projects in Perth.
AnsweredQoN 346Legislative Assembly
QuestionView source ↗
TOURISM — ''JUST ANOTHER DAY IN WA''
CAMPAIGN
346. Mr P.T. MILES to the Minister for
Tourism:
Before I ask the question, can I please
acknowledge the Hollywood Primary School year 4 and 5 students from Bill
Marmion's electorate of Nedlands, and also the teacher, Mr David Lagan,
who are in the gallery.
A couple of weeks ago, the Minister
for Tourism launched the new tourism campaign for the state. Would the minister
please inform the house how the campaign will help to make people aware of the
amazing experiences that WA has to offer?
CAMPAIGN
346. Mr P.T. MILES to the Minister for
Tourism:
Before I ask the question, can I please
acknowledge the Hollywood Primary School year 4 and 5 students from Bill
Marmion's electorate of Nedlands, and also the teacher, Mr David Lagan,
who are in the gallery.
A couple of weeks ago, the Minister
for Tourism launched the new tourism campaign for the state. Would the minister
please inform the house how the campaign will help to make people aware of the
amazing experiences that WA has to offer?
AnswerView source ↗
Last Friday —
Several members interjected.
Mr
C.J. BARNETT : The immaturity is amazing.
The
SPEAKER : Member for Butler!
Mr
C.J. BARNETT : Last Friday, I launched the new marketing campaign called ''Just
Another Day in WA''. Probably about 250 to 300 people were there and I have
to say that the feedback was very positive. This campaign has a couple of
characteristics. Firstly, it is basically in separate modules—separate
films, if you like—that will allow the campaign to be varied in
different markets. For example, marketing into Asia will probably have a bigger
focus on Perth as a destination and marketing into Europe will have a bigger
focus on more remote parts of the state—adventure-type holidays and the
like.
Mr
D.J. Kelly interjected.
Mr
C.J. BARNETT : No, it is not all about Perth. The quality of the production
is extremely good.
Mr
D.J. Kelly interjected.
The
SPEAKER : Give it a rest, member for Bassendean.
Mr
C.J. BARNETT : One of the points of the campaign is that the tourism
industry here is worth about $9 billion a year; the target is to reach $12 billion
a year by 2020 and I am confident that will be achieved. But Western Australia
will not be in some sort of race with a place like the Gold Coast. We want
quality, high‑spending tourists from a whole range of different markets.
We do not want mass tourism; we want the high‑quality stuff. People in
this state often fail to recognise that sometimes I think we have erred by
promoting the things that we like, rather than the things that a visitor may
particularly like. The destination is important. During the peak of the mining
activity, there was not a lot to sell in Perth. We now have 2 000 new hotel
rooms coming on by the good work particularly of the former Minister for
Tourism. Some physical changes have now been made in Perth. Elizabeth Quay has
become the photo feature of Perth.
Several members interjected.
Mr
C.J. BARNETT : Yes, members opposite can continue to knock it, but about 30 000
people were at Elizabeth Quay on WA Day. Members opposite dislike it, but 30 000
Western Australians enjoyed it. There is also the new Perth Stadium. In the
coming years, a lot of the emphasis will be on improving what is available to
visitors in Perth—the Scarborough redevelopment, cycle paths, the
stadium, Elizabeth Quay, sinking the rail line, Yagan Square in the heart of
the city, the new Western Australian Museum and the new Scitech. Members
opposite snigger at all these things, but, for the first time, Perth has some
momentum.
Several members interjected.
Mr
C.J. BARNETT : Members opposite can snigger because almost everything they
criticise turns to gold.
Several members interjected.
Mr
C.J. BARNETT : The immaturity is amazing.
The
SPEAKER : Member for Butler!
Mr
C.J. BARNETT : Last Friday, I launched the new marketing campaign called ''Just
Another Day in WA''. Probably about 250 to 300 people were there and I have
to say that the feedback was very positive. This campaign has a couple of
characteristics. Firstly, it is basically in separate modules—separate
films, if you like—that will allow the campaign to be varied in
different markets. For example, marketing into Asia will probably have a bigger
focus on Perth as a destination and marketing into Europe will have a bigger
focus on more remote parts of the state—adventure-type holidays and the
like.
Mr
D.J. Kelly interjected.
Mr
C.J. BARNETT : No, it is not all about Perth. The quality of the production
is extremely good.
Mr
D.J. Kelly interjected.
The
SPEAKER : Give it a rest, member for Bassendean.
Mr
C.J. BARNETT : One of the points of the campaign is that the tourism
industry here is worth about $9 billion a year; the target is to reach $12 billion
a year by 2020 and I am confident that will be achieved. But Western Australia
will not be in some sort of race with a place like the Gold Coast. We want
quality, high‑spending tourists from a whole range of different markets.
We do not want mass tourism; we want the high‑quality stuff. People in
this state often fail to recognise that sometimes I think we have erred by
promoting the things that we like, rather than the things that a visitor may
particularly like. The destination is important. During the peak of the mining
activity, there was not a lot to sell in Perth. We now have 2 000 new hotel
rooms coming on by the good work particularly of the former Minister for
Tourism. Some physical changes have now been made in Perth. Elizabeth Quay has
become the photo feature of Perth.
Several members interjected.
Mr
C.J. BARNETT : Yes, members opposite can continue to knock it, but about 30 000
people were at Elizabeth Quay on WA Day. Members opposite dislike it, but 30 000
Western Australians enjoyed it. There is also the new Perth Stadium. In the
coming years, a lot of the emphasis will be on improving what is available to
visitors in Perth—the Scarborough redevelopment, cycle paths, the
stadium, Elizabeth Quay, sinking the rail line, Yagan Square in the heart of
the city, the new Western Australian Museum and the new Scitech. Members
opposite snigger at all these things, but, for the first time, Perth has some
momentum.
Several members interjected.
Mr
C.J. BARNETT : Members opposite can snigger because almost everything they
criticise turns to gold.
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.