❓ WA Parliamentary Question on Notice regarding the engagement of market research and polling agencies by agencies under the Premier, Minister for Tourism, and Science's control during the 2015-16 financial year. The response details which agencies engaged such services, the costs involved, and whether reports or briefings were provided to the Minister.
AnsweredQoN 5762Legislative Assembly
QuestionView source ↗
For each agency in the control of the Minister, please provide the following information: (a) during the 2015-16 financial year, how many occasions did the agencies in the Minister's portfolio engage market research or polling agencies; (b) what was the names of these market research or polling agencies, and how much was paid to each such business; (c) what was the title and date of each report prepared by these market research or polling agencies; (d) if a copy of any such report was provided to the Minister or the Minister's office, which reports were provided, and on what date; and (e) did any such market research or polling agency provide a verbal briefing to the Minister or to the Minister's office: (i) if yes, on what date or dates; and (ii) if yes, who was present during this verbal briefing?
AnswerView source ↗
Answered
21 September 2016
Response time
36 days
The Department of the Premier and Cabinet, ChemCentre, Public Sector Commission and Salaries and Allowances Tribunal advise:
(a)–(e) Nil.
Gold Corporation and its subsidiaries:
(a) One.
(b) Perth Mint brand agency, Block Branding, commissioned Metrix Consulting to execute market research. A total of $15,000 (ex GST) was paid to Block Branding on 6 May 2016.
(c) Report title was ‘Benchmark Research for The Perth Mint Brand’. The Report delivered to The Perth Mint in June 2016.
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
Lotterywest
(a) Three.
(b) Colmar Brunton, $120,406; Painted Dog, $462.
(c) The title and dates of the various reports were as follows:
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
Rottnest Island Authority:
(a) Five.
(b) Painted Dog, $92,475.39.
(c) Annual Visitor Survey, 21 October 2015; Annual Visitor Survey, 16 February 2016; Annual Visitor Survey, 29 April 2016; Annual Visitor Survey, 11 July 2016. Rottnest Island Authority Brand Health Study, Phase One and Two (14 December 2015 and 5 April 2016 respectively).
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
Tourism
(a)-(c) No polling organisations were engaged in 2015-16. Tabled Paper No. provides an extensive list of market research organisations.
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
(a)–(e) Nil.
Gold Corporation and its subsidiaries:
(a) One.
(b) Perth Mint brand agency, Block Branding, commissioned Metrix Consulting to execute market research. A total of $15,000 (ex GST) was paid to Block Branding on 6 May 2016.
(c) Report title was ‘Benchmark Research for The Perth Mint Brand’. The Report delivered to The Perth Mint in June 2016.
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
Lotterywest
(a) Three.
(b) Colmar Brunton, $120,406; Painted Dog, $462.
(c) The title and dates of the various reports were as follows:
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
Rottnest Island Authority:
(a) Five.
(b) Painted Dog, $92,475.39.
(c) Annual Visitor Survey, 21 October 2015; Annual Visitor Survey, 16 February 2016; Annual Visitor Survey, 29 April 2016; Annual Visitor Survey, 11 July 2016. Rottnest Island Authority Brand Health Study, Phase One and Two (14 December 2015 and 5 April 2016 respectively).
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
Tourism
(a)-(c) No polling organisations were engaged in 2015-16. Tabled Paper No. provides an extensive list of market research organisations.
(d) No.
(e) No.
i. Not applicable.
ii. Not applicable.
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