WA Parliament Question on Notice regarding government spending on digital advertising across various platforms for multiple departments and agencies in 2016-17 and 2017-18. The answer details specific expenditure for each platform and agency.

AnsweredQoN 3526Legislative Assembly
Asked
14 August 2018
Portfolio
Transport; Planning; Lands

QuestionView source ↗

In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?

AnswerView source ↗

Answered
19 September 2018
Responded by
Minister for Transport; Planning; Lands
Response time
10 days
For 2016-17 to 2017-18:
Former Department of Planning (2016-17)
(a) $232
(b)-(m) Nil
Former Department of Lands (2016-17)
(a)-(c) Nil
(d) 240.65
(e)-(m) Nil
Department of Planning, Lands and Heritage (2017-18)
(a) $21,888.19
(b)-(c) Nil
(d) $21,511.09
(e)-(m) Nil
Western Australian Planning Commission
(a) 2016-17: $308.45; 2017-18: $348.94
(b) Nil
(c) 2017-18: $79.72
(d)-(m) Nil
Department of Transport
(a) 2016-17 – $5,900; 2017-18 – $4,140.34
(b) Nil
(c) 2016-17 – Nil; 2017-18 – $18.57
(d)-(m) Nil
Note: These figures represent total spend on social media including promoting DoT services, requesting feedback, implementing behavioural change as well as advertising.
Main Roads Western Australia
(a) 2016-17 – $17,701.89; 2017-18 – $2,039.62
(b)-(g) Nil
(h) 2016-17 – $35,240; 2017-18 – nil
(i)-(m) Nil
Note: These figures include the 2016-17 Merge Line Education campaign as part of the Smart Transport campaign.
Public Transport Authority
(a) 2016-17 – $12,925; 2017-18 – $8,192
(b)-(c) Nil
(d) 2016-17 – $5,834; 2017-18 – $8,095
(e)-(m) Nil
Fremantle Ports Authority
(a)-(m) Nil
Kimberley Ports Authority
(a)-(m) Nil
Mid West Ports Authority
(a)-(m) Nil
Pilbara Ports Authority
(a)-(m) Nil
Southern Ports Authority
(a)-(m) Nil
Landcorp
(a) 2016-17: $37,885.16; 2017-18: $25,860.46
(b)-(c) Nil
(d) 2016-17: $27,907.35; 2017-18: $55.26
(e)-(g) Nil
(h)-(i) 2016-17: $16,355; 2017-18: $22,324
(j)-(l) 2016-17: $57,767; 2017-18: $8,713
(k) 2016-17: $5,445; 2017-18: Nil
(m) Nil
Landgate
(a) 2016/2017 - $60,673; 2017/2018 - $36,482
(b)-(c) Nil
(d) 2016/2017 – $14,272; 2017/2018 - $18,000
(e)-(m) Nil
Metropolitan Redevelopment Authority
(a)-(c) 2016-17: $18,551.85; 2017-18: $13,703.03
(d) 2016-17: $14,653.83; 2017-18: $22,145.86
(e)-(m) Nil

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