❓ WA Parliamentary Question on Notice regarding government advertising expenditure on various digital platforms across multiple portfolios and agencies for the 2016-17 and 2017-18 financial years. The response details direct payments made to these platforms by the Department of Communities and its legacy agencies.
AnsweredQoN 3528Legislative Assembly
Asked
14 August 2018
Member
Portfolio
Child Protection; Women's Interests; Prevention of Family and Domestic Violence; Community Services
QuestionView source ↗
In respect of the Minister’s portfolio responsibilities for any of their departments, agencies, government trading enterprises or boards, I ask for 2016-17 and 2017-18 how much money has been spent on advertising on the following digital platforms: (a) Facebook; (b) Twitter; (c) Instagram; (d) Google Adwords; (e) Bing Ads; (f) Google MyBusiness; (g) Reddit; (h) The West Australian; (i) PerthNow; (j) WA Today; (k) The Australian; (l) Australian Financial Review; and (m) Community News Group?
AnswerView source ↗
Answered
18 September 2018
Responded by
Minister for Child Protection; Women's Interests; Prevention of Family and Domestic Violence; Community Services
Response time
9 days
This answer covers multiple Ministers’ portfolios, including Disability Services, Seniors and Ageing, Volunteering, Housing, Veterans Issues, Youth, as well as my Child Protection, Women’s Interests, Prevention of Family and Domestic Violence and Community Services portfolios.
This answer also encompasses the Department of Communities and the legacy agencies whose functions were amalgamated into the Department of Communities from 1 July 2017.
The below expenditure is payments made directly to the digital platforms listed. The expenditure is largely related to media placement for campaigns such as Foster Carer Recruitment (Child Protection portfolio), Opening Doors and commercial projects (Housing portfolio).
In the 2016–17 Financial Year, the Department of Communities legacy agencies directly paid the nominated organisations the following on advertising:
Department for Child Protection and Family Support
Department of Local Government and Communities
Disability Services Commission
Housing Authority
(a) Facebook
$9,825
$625
Nil
$255
(b) Twitter
Nil
$90
Nil
Nil
(c) Instagram
Nil
Nil
Nil
Nil
(d) Google Adwords
Nil
Nil
Nil
$60,000
(e) – (m)
Nil
Nil
Nil
Nil
In the 2017–18 Financial Year, the Department of Communities has directly paid the nominated organisations the following on advertising:
(a) Facebook
$22,847
(b) Twitter
Nil
(c) Instagram
$65
(d) Google Adwords
$34,016
(e) – (m)
Nil
This answer also encompasses the Department of Communities and the legacy agencies whose functions were amalgamated into the Department of Communities from 1 July 2017.
The below expenditure is payments made directly to the digital platforms listed. The expenditure is largely related to media placement for campaigns such as Foster Carer Recruitment (Child Protection portfolio), Opening Doors and commercial projects (Housing portfolio).
In the 2016–17 Financial Year, the Department of Communities legacy agencies directly paid the nominated organisations the following on advertising:
Department for Child Protection and Family Support
Department of Local Government and Communities
Disability Services Commission
Housing Authority
(a) Facebook
$9,825
$625
Nil
$255
(b) Twitter
Nil
$90
Nil
Nil
(c) Instagram
Nil
Nil
Nil
Nil
(d) Google Adwords
Nil
Nil
Nil
$60,000
(e) – (m)
Nil
Nil
Nil
Nil
In the 2017–18 Financial Year, the Department of Communities has directly paid the nominated organisations the following on advertising:
(a) Facebook
$22,847
(b) Twitter
Nil
(c) Instagram
$65
(d) Google Adwords
$34,016
(e) – (m)
Nil
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