A parliamentary question seeks details on the Department of Regional Development and Lands' online advertising for the Regional Development Council Action Agenda Funding Scheme, including website names, costs, and purpose. The department's response indicates advertising was conducted through an audience-based platform, making specific website identification impossible.

AnsweredQoN 5865Legislative Assembly
Asked
9 August 2011
Portfolio
Regional Development

QuestionView source ↗

(1) Could the Minister advise the names of all websites on which the Department of Regional Development and Lands has advertised since 1 January 2011?
(2) What was the cost of advertising on each website?
(3) What was the purpose of the advertising?

AnswerView source ↗

Answered
8 September 2011
Responded by
Minister for Regional Development
Response time
30 days
(1) The Department of Regional Development and Lands (RDL) have advertised the Regional Development Council (RDC) Action Agenda Funding Scheme on websites through Adconion. It is not possible to name the individual websites as it is an audience that is bought rather than space on specific websites.
(2) $6 750 ex gst
(3) To inform the public of and target potential applicants for the regional grant funding opportunity in the opening of the RDC Action Agenda Funding round. The objective was to receive a sufficient quality of proposals applying for the available $75 million in funding for state-wide and cross regional strategic projects.
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