❓ A parliamentary question regarding the Department of Training and Workforce Development's $4 million marketing campaign, its funding source, tendering process, and potential impact on existing training services. The Minister defends the campaign as crucial for elevating the status of training.
AnsweredQoN 843Legislative Council
QuestionView source ↗
DEPARTMENT OF TRAINING AND WORKFORCE DEVELOPMENT — MARKETING CAMPAIGN
I refer to the minister’s comments on radio 6PR on 1 September 2009 that the establishment of the new Department of Training and Workforce Development will include a comprehensive marketing campaign. Hon Peter Collier : Was notice given of this question? Hon LJILJANNA RAVLICH : No, it is a question without notice. I ask — (1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER
I refer to the minister’s comments on radio 6PR on 1 September 2009 that the establishment of the new Department of Training and Workforce Development will include a comprehensive marketing campaign. Hon Peter Collier : Was notice given of this question? Hon LJILJANNA RAVLICH : No, it is a question without notice. I ask — (1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER
AnswerView source ↗
I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon Peter Collier : Was notice given of this question? Hon LJILJANNA RAVLICH : No, it is a question without notice. I ask — (1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon LJILJANNA RAVLICH : No, it is a question without notice. I ask — (1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said —
Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon Peter Collier : Was notice given of this question? Hon LJILJANNA RAVLICH : No, it is a question without notice. I ask — (1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon LJILJANNA RAVLICH : No, it is a question without notice. I ask — (1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(1) What is the estimated cost of this marketing campaign and has funding been allocated to it? (2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(2) Will the contract for this marketing campaign be put out to tender; and, if not, which agency will manage the campaign? (3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(3) Will training or services be cut to fund this comprehensive marketing campaign; and, if so, from which areas will they be cut? Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon PETER COLLIER replied: I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
I thank the honourable member for the question. (1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
(1)-(3) It is in the budget, it is part of the stimulus package, it is $4 million and that campaign for training has commenced. I actually launched it at the training awards on Friday evening. The television and radio advertisements commence, I think, on 20 September. I can say that what we are doing with this advertising campaign—I wear it with a badge of pride—is elevating the status of training throughout Western Australia. I make no apologies for that whatsoever. We are at a point when literally thousands of people have been made redundant and we have been very proactive in the training sector. Our TAFE colleges have gone right out there with the TAFE response units. They have accessed each of those industry areas; they have engaged with those people who have been made redundant; they have provided opportunities for them; and what we need to do, of course, is to advertise what we have on offer. As well as that, we must ensure that, with the raising of status as a result of the creation of the new Department of Training and Workforce Development, we show exactly what a career through training is. It is a treasured possession. It is something that we should be proud of. We can therefore say to those people who are leaving school and adults who are coming back into the workforce that we can provide an avenue for them for a career pathway that will take them right through life, and that is in training. Therefore, those who take a career pathway through training do not feel in any way subservient to those who perhaps take a career pathway through university or an academic pathway. In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said — Hon Ken Travers : I’m glad you finally woke up to that. Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
In order to do that—I make absolutely no apology for it— we need to show training for what it is. As I said —
Hon PETER COLLIER : To what? Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon Ken Travers : The fact that trades are as important as university and other forms of education. Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
Hon PETER COLLIER : With all due respect, once again we had eight years with the former government while there was a massive skills shortage. What we are doing is elevating it to the status that it so richly deserves. I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
I make no apologies for the advertising campaign. We want it to go into schools and right through the community at large to show the community that a career through training is something that should be treated with equal status as a career through a university.
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