❓ The State Government engaged J. Walter Thompson Australia Pty Ltd for the 'Show Gambling Who's Boss' campaign, spending $132,668 (ex GST) to date. The campaign's success is measured by increased awareness and help-seeking behaviour among problem gamblers.
AnsweredQoN 2558Legislative Assembly
Asked
15 February 2018
Member
Portfolio
Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests
QuestionView source ↗
Has the State Government engaged external consultants in the creation of the ‘Show Gambling Who’s Boss’ campaign: (a) if yes, which consultancy was used and how much was spent in total; and (b) if no, how many employees in the State Government spent time on this initiative: (i) what targets are in place to measure this initiative’s success?
AnswerView source ↗
Answered
15 March 2018
Responded by
Minister for Tourism; Racing and Gaming; Small Business; Defence Issues; Citizenship and Multicultural Interests
Response time
6 days
(a) Consultancy
J. Walter Thompson Australia Pty Ltd – Perth.
Expenditure
Approved creative/production budget of $150,000. To date, $132,668 (ex GST) has been spent.
Note: Problem gambling awareness campaigns are funded by voluntary contributions from the members of the Problem Gambling Support Services Committee (PGSSC); that is, Crown Perth, Racing and Wagering WA, Lotterywest, WA Bookmakers Association and the Gaming and Wagering Commission and not through an appropriation from Treasury. The funds are held in a special purpose account and deemed restricted cash under the Treasurer’s Instructions. Therefore, the funds are not public/government funds and cannot be used for purposes other than those approved by the PGSSC.
(b) Not applicable
(i) Qualitative: Clients who contact the problem gambling help services report that they became aware of the services through the advertising material.
Quantitative: An increase in the number of clients contacting the help services.
J. Walter Thompson Australia Pty Ltd – Perth.
Expenditure
Approved creative/production budget of $150,000. To date, $132,668 (ex GST) has been spent.
Note: Problem gambling awareness campaigns are funded by voluntary contributions from the members of the Problem Gambling Support Services Committee (PGSSC); that is, Crown Perth, Racing and Wagering WA, Lotterywest, WA Bookmakers Association and the Gaming and Wagering Commission and not through an appropriation from Treasury. The funds are held in a special purpose account and deemed restricted cash under the Treasurer’s Instructions. Therefore, the funds are not public/government funds and cannot be used for purposes other than those approved by the PGSSC.
(b) Not applicable
(i) Qualitative: Clients who contact the problem gambling help services report that they became aware of the services through the advertising material.
Quantitative: An increase in the number of clients contacting the help services.
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