❓ Question regarding expenditure on market research by the Department of Premier and Cabinet, specifically relating to 303 MullenLowe and Metrix Consulting. The Premier confirms the research related to public information campaigns and did not include political polling.
AnsweredQoN 1603Legislative Assembly
QuestionView source ↗
I refer to the statement of expenditure made under section 175ZE of the Electoral Act 1907 in the Department of the Premier and Cabinet 2024–25 Annual Report, and in particular the expenditure listed under the category “market research organisations” for 303 MullenLowe Australia Pty Ltd and Metrix Consulting Pty Ltd, and I ask: (a) what was the purpose of the market research; (b) what was the program, project, campaign or activity to which the market research related; (c) did the research include any questions about voting intention, party preference, attitudes to political parties or individual political leaders; and, if so, please provide details; and (d) for each piece of market research identified, was any written brief, report or summary of findings produced; and, if so, will the Premier table those documents: (i) If not, why not?
AnswerView source ↗
Answered
17 February 2026
Response time
1 days
(a–b) 303 MullenLowe Australia Pty Ltd was contracted to manage research for the ‘Coercion Hurts’ Family and Domestic Violence campaign. Metrix Consulting Pty Ltd was contracted to undertake research for the TAFE Fee Free and Low Fee campaign, and the Vaccine Public Information campaign.
c) No.
d) Reports were produced to inform the development of the campaigns in line with requirements under the WA Government Campaigns Advertising Policy.
c) No.
d) Reports were produced to inform the development of the campaigns in line with requirements under the WA Government Campaigns Advertising Policy.
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