❓ A parliamentary question regarding the hiring of a PR group by the South Metropolitan Area Health Service to manage communications related to the closure of Woodside Hospital and the transfer of services to Kaleeya Hospital, including the cost of the contract.
AnsweredQoN 1387Legislative Assembly
QuestionView source ↗
I am advised that a special public relations group has been hired by the South Metropolitan Area Health Service to handle the closure of Woodside Hospital and the shift to Kaleeya Hospital
and I ask -
(1) Is this advice correct?
(2) What is the name of the successful PR group?
(3) What is the amount of the total contract?
and I ask -
(1) Is this advice correct?
(2) What is the name of the successful PR group?
(3) What is the amount of the total contract?
AnswerView source ↗
Answered
12 September 2006
Responded by
Minister for Health
Response time
27 days
2) Mills Wilson Communication Consultants. 3) The contract for communications services for the transfer of maternity services from Woodside Hospital to Kaleeya Hospital cost approximately $29,000. This included advertisements in local newspapers totalling approximately $9,000. Other activities, including the development of new welcome packs for mothers, the updating and/or development of information materials for patients and other audiences, the preparation of some media releases to alert the community to the new arrangements and facilities and a function for staff. Much of the work - including the photography and design for posters, brochures and the welcome pack information, and the preparation of some media releases - was done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities, such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital, have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, and provided the venue.
3) The contract for communications services for the transfer of maternity services from Woodside Hospital to Kaleeya Hospital cost approximately $29,000. This included advertisements in local newspapers totalling approximately $9,000. Other activities, including the development of new welcome packs for mothers, the updating and/or development of information materials for patients and other audiences, the preparation of some media releases to alert the community to the new arrangements and facilities and a function for staff. Much of the work - including the photography and design for posters, brochures and the welcome pack information, and the preparation of some media releases - was done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities, such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital, have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, and provided the venue.
3) The contract for communications services for the transfer of maternity services from Woodside Hospital to Kaleeya Hospital cost approximately $29,000. This included advertisements in local newspapers totalling approximately $9,000. Other activities, including the development of new welcome packs for mothers, the updating and/or development of information materials for patients and other audiences, the preparation of some media releases to alert the community to the new arrangements and facilities and a function for staff. Much of the work - including the photography and design for posters, brochures and the welcome pack information, and the preparation of some media releases - was done in-house. Many of these activities - such as the preparation of media releases to promote breast-feeding classes and other opportunities, and the issuing of welcome packs - are activities which would have been undertaken in any event. Some other activities, such as a community forum for former patients of Woodside Maternity Hospital and future patients of Kaleeya Hospital, have been run with the support of organisations such as the Health Consumers' Council of WA. Kaleeya Hospital promoted the forum with a limited number of posters and a media release, and provided the venue.
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