❓ Ms. Mettam questions the status, funding, and impact of the 'WA Worth Sharing' campaign. The government confirms its cessation, details expenditure, and explains the shift towards a broader State Brand initiative.
AnsweredQoN 3619Legislative Assembly
Asked
14 August 2018
Member
Portfolio
Premier; Minister for Public Sector Management; State Development, Jobs and Trade; Federal-State Relations
QuestionView source ↗
I refer to the WA Worth Sharing campaign launched in 2016 to promote and market WA's diverse agrifood producers internationally and I ask: (a) is this campaign still operational and if so, how is the State Government contributing to the campaign and how long will this continue; (b) How much has been invested in this campaign to date, how is the campaign being measured for return on investment and what have been the outcomes to date; (c) Which suppliers or WA small businesses are being promoted as part of this campaign; and (d) If the campaign has ceased, when did the State Government cease funding and why?
AnswerView source ↗
Answered
19 September 2018
Responded by
Minister representing the Minister for Premier; Minister for Public Sector Management; State Development, Jobs and Trade; Federal-State Relations
Response time
10 days
The Department of Jobs, Tourism, Science and Innovation advises:
(a) The Government is carrying through on its election commitment to establish a State Brand for Western Australia. As such, the Western Australia Worth Sharing campaign has ceased. The website was shut down on 26 July 2018.
(b) $1,990,795 was spent on the campaign.
(c) N/A as the program has ceased.
(d) The funding ceased on 18 April 2017. The Government of Western Australia had committed to develop a State Brand for Western Australia to be used across all industries both domestically and internationally. This brand is currently under development.
(a) The Government is carrying through on its election commitment to establish a State Brand for Western Australia. As such, the Western Australia Worth Sharing campaign has ceased. The website was shut down on 26 July 2018.
(b) $1,990,795 was spent on the campaign.
(c) N/A as the program has ceased.
(d) The funding ceased on 18 April 2017. The Government of Western Australia had committed to develop a State Brand for Western Australia to be used across all industries both domestically and internationally. This brand is currently under development.
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