Ms. Mettam questions the status, funding, and impact of the 'WA Worth Sharing' campaign. The government confirms its cessation, details expenditure, and explains the shift towards a broader State Brand initiative.

AnsweredQoN 3619Legislative Assembly
Asked
14 August 2018
Portfolio
Premier; Minister for Public Sector Management; State Development, Jobs and Trade; Federal-State Relations

QuestionView source ↗

I refer to the WA Worth Sharing campaign launched in 2016 to promote and market WA's diverse agrifood producers internationally and I ask: (a) is this campaign still operational and if so, how is the State Government contributing to the campaign and how long will this continue; (b) How much has been invested in this campaign to date, how is the campaign being measured for return on investment and what have been the outcomes to date; (c) Which suppliers or WA small businesses are being promoted as part of this campaign; and (d) If the campaign has ceased, when did the State Government cease funding and why?

AnswerView source ↗

Answered
19 September 2018
Responded by
Minister representing the Minister for Premier; Minister for Public Sector Management; State Development, Jobs and Trade; Federal-State Relations
Response time
10 days
The Department of Jobs, Tourism, Science and Innovation advises:
(a)        The Government is carrying through on its election commitment to establish a State Brand for Western Australia. As such, the Western Australia Worth Sharing campaign has ceased. The website was shut down on 26 July 2018.
(b)        $1,990,795 was spent on the campaign.
(c)        N/A as the program has ceased.
(d)        The funding ceased on 18 April 2017. The Government of Western Australia had committed to develop a State Brand for Western Australia to be used across all industries both domestically and internationally. This brand is currently under development.

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