❓ A parliamentary question seeks details on the government's advertising campaign for the Forest Management Plan 2004-2013, including costs and reach. The answer provides a breakdown of advertising channels and associated expenses.
AnsweredQoN 2509Legislative Assembly
QuestionView source ↗
(1) What actions are being undertaken to advertise the availability of the Forest Management Plan 2004-2013 document?
(2) How many times and in what newspapers are advertisements similar to that contained on page 36 of
The West Australian
of 4 February 2004, being displayed throughout the State?
(3) What are the individual various costs associated with these advertisements (preparation, art work, advertising in newspapers and other)?
(4) What is the total cost of all actions being undertaken by the Government to alert the people of Western Australia to the availability of the Forest Management Plan 2004-2013 document?
(2) How many times and in what newspapers are advertisements similar to that contained on page 36 of
The West Australian
of 4 February 2004, being displayed throughout the State?
(3) What are the individual various costs associated with these advertisements (preparation, art work, advertising in newspapers and other)?
(4) What is the total cost of all actions being undertaken by the Government to alert the people of Western Australia to the availability of the Forest Management Plan 2004-2013 document?
AnswerView source ↗
Answered
6 April 2004
Response time
35 days
(1) The availability of the Forest Management Plan 2004-2013 was published in the Government Gazette, on the websites of the Conservation Commission of Western Australia, the Department of Conservation and Land Management and the Forest Products Commission, and was advertised in newspapers and on television.
(2) The advertisement published on page 36 of The West Australian on 4 February was run tree times in that paper and once in the Sunday Times.
(3)
Media booking costs (including Master Media Agency fee and creative agency media fee):
West Australian 4 February
$ 5,350.00
West Australian 7 February
$ 5,350.00
West Australian 11 February
$ 8,133.00
Sunday Times 15 February
$ 6,511.05
Treasury Customer Service Fee
$ 116.26
Production costs:
Concept Development
$ 500.00
Project Management
$ 520.00
Design & Layout
$ 360.00
Materials
$ 25.00
Art Direction
$ 330.00
Material Trafficking
$ 20.00
Electronic Art – Press / Print
$ 240.00
Electronic Art – Amendments
$ 120.00
Data Downloading
$ 30.00
Electronic Supplies
$ 25.00
Electronic Storage/Archiving
$ 20.00
Laser Proofs Colour
$ 75.00
Portable Document Format
$ 120.00
Electronic Despatch
$ 370.00
Disbursements
$ 18.00
(4) The total cost of the Government Gazette notice, the newspaper and television advertising campaign, and the mail out of the Forest Management Plan 2004-2013 to stakeholders by the Conservation Commission was $120,126.38.
(2) The advertisement published on page 36 of The West Australian on 4 February was run tree times in that paper and once in the Sunday Times.
(3)
Media booking costs (including Master Media Agency fee and creative agency media fee):
West Australian 4 February
$ 5,350.00
West Australian 7 February
$ 5,350.00
West Australian 11 February
$ 8,133.00
Sunday Times 15 February
$ 6,511.05
Treasury Customer Service Fee
$ 116.26
Production costs:
Concept Development
$ 500.00
Project Management
$ 520.00
Design & Layout
$ 360.00
Materials
$ 25.00
Art Direction
$ 330.00
Material Trafficking
$ 20.00
Electronic Art – Press / Print
$ 240.00
Electronic Art – Amendments
$ 120.00
Data Downloading
$ 30.00
Electronic Supplies
$ 25.00
Electronic Storage/Archiving
$ 20.00
Laser Proofs Colour
$ 75.00
Portable Document Format
$ 120.00
Electronic Despatch
$ 370.00
Disbursements
$ 18.00
(4) The total cost of the Government Gazette notice, the newspaper and television advertising campaign, and the mail out of the Forest Management Plan 2004-2013 to stakeholders by the Conservation Commission was $120,126.38.
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