❓ Hon. Ljiljanna Ravlich questions the WA Government's decision to decline funding for the Danny Green v Roy Jones Junior boxing event while spending significantly more on 'The Extraordinary Taxi Ride' campaign, questioning the comparative value and impact on tourism.
AnsweredQoN 2022Legislative Council
QuestionView source ↗
Why did the Government not agree to pay the $100 000 requested for the Danny Green v Roy Jones Junior event (which netted approximately $5 million, 5 000 interstate visitors and 20 000 spectators and an untold amount of televised publicity) and yet spend $5.8 million on a taxi ride which will only directly affect 22 tourists?
AnswerView source ↗
Answered
4 May 2010
Responded by
Minister for Environment representing the Minister for Tourism
Response time
42 days
Eventscorp was not approached by Green Machine Promotions to support the Danny Green v Roy Jones Junior event. It is not possible to directly compare the value of a marketing campaign with a one-off sporting event held in another State. Tourism Western Australia's previous marketing campaigns have delivered strong returns on investment and The Extraordinary Taxi Ride campaign is expected to do the same.
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