❓ A WA parliamentary question seeks information on government advertising plans with Channel 31 and related discussions. The Minister's response details the Tourism Commission's media assessment process and Marketforce's role in advising on Channel 31, while the Rottnest Island Authority states it does not undertake television advertising.
AnsweredQoN 21Legislative Assembly
QuestionView source ↗
(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months? (3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister
AnswerView source ↗
Answered
6 September 2000
Response time
28 days
WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
(5) If not, why not? Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
(5) If not, why not? Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
Answered on 6 September 2000 The Minister Replied: WESTERN AUSTRALIAN TOURISM COMMISSION (1) The Western Australian Tourism Commission (WATC) actively assesses all television and other media options to maximise value for money and market reach. Channel 31 is one of many options considered. (2) No advertising is planned on Channel 31 over the next 6 months by the WATC. (3)-(5) The Member is advised that Media Decisions, holder of the Government?s master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration. ROTTNEST ISLAND AUTHORITY (1) No. (2) Nil (3) No (4)-(5) The Rottnest Island Authority has not entered into discussing options for the use of Channel 31 as no television advertising is undertaken by the agency.
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