❓ A WA parliamentary question scrutinizes Tourism WA's regional management structure, employee salaries, contractor spending, tourism expenditure, and marketing strategy effectiveness, particularly regarding the westernaustralia.com website's economic impact.
AnsweredQoN 1221Legislative Assembly
QuestionView source ↗
(1) Why does Tourism WA have ten Regional Managers yet only has five regions?
(2) What are the names and salaries for the top 20 employees at Tourism WA (by salary)?
(3) How much money was spent on contractors and sub-contractors by Tourism WA over each of the past five years?
(4) What specific work was carried out by those contractors?
(5) Specifically, what is the total expenditure value for WA Tourism in 2004-2005 compared to the previous year?
(6) Has an economic assessment been conducted of Tourism WA’s marketing strategy?
(7) If not, will the Minister initiate one?
(8) Has an economic assessment been carried out on the westernaustralia.com website to determine the benefit to tourism operators?
(9) If so, how much economic activity has the website created for non-accommodation tourism operators last year?
(10) If not, will you refer an assessment to the Auditor-General?
(2) What are the names and salaries for the top 20 employees at Tourism WA (by salary)?
(3) How much money was spent on contractors and sub-contractors by Tourism WA over each of the past five years?
(4) What specific work was carried out by those contractors?
(5) Specifically, what is the total expenditure value for WA Tourism in 2004-2005 compared to the previous year?
(6) Has an economic assessment been conducted of Tourism WA’s marketing strategy?
(7) If not, will the Minister initiate one?
(8) Has an economic assessment been carried out on the westernaustralia.com website to determine the benefit to tourism operators?
(9) If so, how much economic activity has the website created for non-accommodation tourism operators last year?
(10) If not, will you refer an assessment to the Auditor-General?
AnswerView source ↗
Answered
1 August 2006
Responded by
Minister for Tourism
Response time
49 days
(2) Tourism Western Australia's Chief Executive Officer salary range is presented each year in Tourism Western Australia's Annual Report. The classifications of the top 20 employees at Tourism Western Australia are as follows: Mr Etherton Class 1 Ms Ghiretti Level 9 Mr Thomas Level 9 Ms Withers Level 9 Mr Yoshizawa Individual contract (equivalent rate is between a Level 8 & Level 9) Mr Crawford Level 8 Ms Fewster Level 8 Mr Gregory Level 8 (Mr Gregory also received a location allowance-Sydney) Mr Sanders Level 8 Mr Sharpe Level 8 Ms Woodard Level 8 Ms Duffecy Level 8 Mr Hamilton Level 8 Mr MacCulloch Level 8 Ms Bye Level 7 Mr Dunning Level 7 Mr Johnson Level 7 Mr Kealley Level 7 Mr Lowe Level 7 Ms Tricker Level 7 The relevant salary details of the above levels are published in the Government Officers Salaries and Allowances General Agreement 2004. (3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
The classifications of the top 20 employees at Tourism Western Australia are as follows: Mr Etherton Class 1 Ms Ghiretti Level 9 Mr Thomas Level 9 Ms Withers Level 9 Mr Yoshizawa Individual contract (equivalent rate is between a Level 8 & Level 9) Mr Crawford Level 8 Ms Fewster Level 8 Mr Gregory Level 8 (Mr Gregory also received a location allowance-Sydney) Mr Sanders Level 8 Mr Sharpe Level 8 Ms Woodard Level 8 Ms Duffecy Level 8 Mr Hamilton Level 8 Mr MacCulloch Level 8 Ms Bye Level 7 Mr Dunning Level 7 Mr Johnson Level 7 Mr Kealley Level 7 Mr Lowe Level 7 Ms Tricker Level 7 The relevant salary details of the above levels are published in the Government Officers Salaries and Allowances General Agreement 2004. (3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
The relevant salary details of the above levels are published in the Government Officers Salaries and Allowances General Agreement 2004. (3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(10) No.
The classifications of the top 20 employees at Tourism Western Australia are as follows: Mr Etherton Class 1 Ms Ghiretti Level 9 Mr Thomas Level 9 Ms Withers Level 9 Mr Yoshizawa Individual contract (equivalent rate is between a Level 8 & Level 9) Mr Crawford Level 8 Ms Fewster Level 8 Mr Gregory Level 8 (Mr Gregory also received a location allowance-Sydney) Mr Sanders Level 8 Mr Sharpe Level 8 Ms Woodard Level 8 Ms Duffecy Level 8 Mr Hamilton Level 8 Mr MacCulloch Level 8 Ms Bye Level 7 Mr Dunning Level 7 Mr Johnson Level 7 Mr Kealley Level 7 Mr Lowe Level 7 Ms Tricker Level 7 The relevant salary details of the above levels are published in the Government Officers Salaries and Allowances General Agreement 2004. (3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
The relevant salary details of the above levels are published in the Government Officers Salaries and Allowances General Agreement 2004. (3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(3)-(4) Reports of consultants engaged by all government departments and agencies on contracts for services during the specified periods have been tabled in Parliament. These reports provide details of consultants engaged to provide strategic advice for government to act on and do not include contractors engaged to provide the sorts of services specified in the question. In addition, contracts valued at $10,000 and above, awarded by state government departments and agencies that are subject to the State Supply Commission Act 1991, are available on the Western Australian Government Contracting Information Bulletin Board. The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
The information on other contractors and sub-contractors is not readily available. Provision of this information would require considerable research, which would divert staff attention away from their normal duties and I am not prepared to allocate the State's resources to provide a response. If the Member has a specific inquiry I will endeavour to provide a reply. (5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(5) With regards to the budget appropriation for the tourism portfolio, I refer you to the Western Australian Department of Treasury and Finance's website ( www.dtf.wa.gov.au ). (6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(6)-(7) Ongoing assessments are made on major marketing initiatives through market research and operator feedback. (8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(8) No. Ongoing assessments are made on online campaign results and number of visitors to the website. (9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(9) Measurement of this on a site that is currently focused on provision of information would be incredibly complex, time consuming, expensive and unlikely to produce accurate results. Notably, even sites with online purchase mechanisms are not able to determine this accurately as a consumer may use the site for information and then book either immediately or at a later time, and also book in a variety of means, including online (on that specific site or via another site e.g., direct with the operator, with a wholesaler, with a last minute purchase site), in person once in the region, by telephone, via a Visitor Centre, etc. (10) No.
(10) No.
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