❓ WA Parliamentary Question on Notice 2605, asked by Hon Norman Moore on 2004-11-11, regarding tourism marketing spend in various international markets from 1998-99 to 2003-04. The answer provides detailed breakdowns of print and electronic media spend, total marketing spend, and revenue generated.
AnsweredQoN 2605Legislative Council
QuestionView source ↗
(b) Germany; (c) Netherlands; (d) Italy; (e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(c) Netherlands; (d) Italy; (e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(d) Italy; (e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(q) United Arab Emirates; and (r) Saudi Arabia?
(r) Saudi Arabia?
TABLE 2 - Total Marketing Spend/Revenue by Market 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 Gross $15,698,000 $13,443,000 $14,322,000 $17,545,000 $14,527,000 $15,509,000 Revenue $2,345,000 $2,502,000 $3,261,000 $3,520,000 $3,312,000 $4,169,000 Net $13,353,000 $10,941,000 $11,061,000 $14,025,000 $11,215,000 $11,340,000 Note: 1. Comparability between years is difficult due to changes in accounting structure. 2. Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns. 3. Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding. 4. Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing. 5. Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 Gross $15,698,000 $13,443,000 $14,322,000 $17,545,000 $14,527,000 $15,509,000 Revenue $2,345,000 $2,502,000 $3,261,000 $3,520,000 $3,312,000 $4,169,000 Net $13,353,000 $10,941,000 $11,061,000 $14,025,000 $11,215,000 $11,340,000 Note: 1. Comparability between years is difficult due to changes in accounting structure. 2. Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns. 3. Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding. 4. Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing. 5. Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
Note: 1. Comparability between years is difficult due to changes in accounting structure. 2. Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns. 3. Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding. 4. Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing. 5. Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
(c) Netherlands; (d) Italy; (e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(d) Italy; (e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(e) United States of America; (f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(f) New Zealand; (g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(g) South Africa; (h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(h) India; (i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(i) Singapore; (j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(j) Malaysia; (k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(k) Japan; (l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(l) Thailand; (m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(m) South Korea; (n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(n) Hong Kong; (o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(o) China; (p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(p) Taiwan; (q) United Arab Emirates; and (r) Saudi Arabia?
(q) United Arab Emirates; and (r) Saudi Arabia?
(r) Saudi Arabia?
TABLE 2 - Total Marketing Spend/Revenue by Market 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 Gross $15,698,000 $13,443,000 $14,322,000 $17,545,000 $14,527,000 $15,509,000 Revenue $2,345,000 $2,502,000 $3,261,000 $3,520,000 $3,312,000 $4,169,000 Net $13,353,000 $10,941,000 $11,061,000 $14,025,000 $11,215,000 $11,340,000 Note: 1. Comparability between years is difficult due to changes in accounting structure. 2. Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns. 3. Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding. 4. Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing. 5. Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 Gross $15,698,000 $13,443,000 $14,322,000 $17,545,000 $14,527,000 $15,509,000 Revenue $2,345,000 $2,502,000 $3,261,000 $3,520,000 $3,312,000 $4,169,000 Net $13,353,000 $10,941,000 $11,061,000 $14,025,000 $11,215,000 $11,340,000 Note: 1. Comparability between years is difficult due to changes in accounting structure. 2. Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns. 3. Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding. 4. Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing. 5. Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
Note: 1. Comparability between years is difficult due to changes in accounting structure. 2. Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns. 3. Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding. 4. Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing. 5. Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
AnswerView source ↗
Answered
30 November 2004
Responded by
Minister for Local Government and Regional Development representing the Minister for Tourism
Response time
19 days
TABLE 1 - Print and Electronic Media Spend by Market
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
(a)
United Kingdom
$1,321,256
$1,42,150
$2,048,847
$907,028
$315,101
$252,520
(b)
Germany
$9,046
$150,407
$42,905
$173,341
$196,384
$139,632
(c)
Netherlands
$0
$0
$0
$37,646
$25,916
$0
(d)
Italy
$0
$0
$0
$37,270
$4,232
$4,316
(e)
United States of America
$16,101
$0
$0
$0
$0
$0
(f)
New Zealand
$0
$0
$0
$150,394
$83,857
$117,094
(g)
South Africa
$0
$0
$0
$24,452
$39,015
$8,194
(h)
India
$0
$0
$0
$0
$0
$0
(i)
Singapore
$437,730
$360,036
$372,954
$658,013
$275,953
$171,162
(j)
Malaysia
$7,155
$177,417
$189,528
$524,556
$121,917
$66,316
(k)
Japan
$492,740
$552,520
$382,135
$812,671
$291,076
$271,764
(l)
Thailand
$0
$0
$0
$0
$0
$0
(m)
South Korea
$0
$0
$0
$0
$0
$0
(n)
Hong Kong (inc China)
$0
$42,158
$153,676
$304,577
$96,284
$90,399
(o)
China (see above)
$0
$0
$0
$0
$0
$0
(p)
Taiwan
$30,000
$0
$0
$0
$0
$0
(q)
United Arab Emirates
$0
$0
$0
$20,591
$46,369
$54,370
(r)
Saudi Arabia
$0
$0
$0
$0
$0
$0
(s)
Cross Market Activity
$0
$1,153
$116,373
$116,373
$1,725
$34,872
$2,314,028
$2,708,841
$3,455,104
$3,766,912
$1,497,828
$1,210,640
TABLE 2 - Total Marketing Spend/Revenue by Market
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
Gross
$15,698,000
$13,443,000
$14,322,000
$17,545,000
$14,527,000
$15,509,000
Revenue
$2,345,000
$2,502,000
$3,261,000
$3,520,000
$3,312,000
$4,169,000
Net
$13,353,000
$10,941,000
$11,061,000
$14,025,000
$11,215,000
$11,340,000
Note:
1.
Comparability between years is difficult due to changes in accounting structure.
2.
Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns.
3.
Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding.
4.
Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing.
5.
Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
(a)
United Kingdom
$1,321,256
$1,42,150
$2,048,847
$907,028
$315,101
$252,520
(b)
Germany
$9,046
$150,407
$42,905
$173,341
$196,384
$139,632
(c)
Netherlands
$0
$0
$0
$37,646
$25,916
$0
(d)
Italy
$0
$0
$0
$37,270
$4,232
$4,316
(e)
United States of America
$16,101
$0
$0
$0
$0
$0
(f)
New Zealand
$0
$0
$0
$150,394
$83,857
$117,094
(g)
South Africa
$0
$0
$0
$24,452
$39,015
$8,194
(h)
India
$0
$0
$0
$0
$0
$0
(i)
Singapore
$437,730
$360,036
$372,954
$658,013
$275,953
$171,162
(j)
Malaysia
$7,155
$177,417
$189,528
$524,556
$121,917
$66,316
(k)
Japan
$492,740
$552,520
$382,135
$812,671
$291,076
$271,764
(l)
Thailand
$0
$0
$0
$0
$0
$0
(m)
South Korea
$0
$0
$0
$0
$0
$0
(n)
Hong Kong (inc China)
$0
$42,158
$153,676
$304,577
$96,284
$90,399
(o)
China (see above)
$0
$0
$0
$0
$0
$0
(p)
Taiwan
$30,000
$0
$0
$0
$0
$0
(q)
United Arab Emirates
$0
$0
$0
$20,591
$46,369
$54,370
(r)
Saudi Arabia
$0
$0
$0
$0
$0
$0
(s)
Cross Market Activity
$0
$1,153
$116,373
$116,373
$1,725
$34,872
$2,314,028
$2,708,841
$3,455,104
$3,766,912
$1,497,828
$1,210,640
TABLE 2 - Total Marketing Spend/Revenue by Market
1998-99
1999-00
2000-01
2001-02
2002-03
2003-04
Gross
$15,698,000
$13,443,000
$14,322,000
$17,545,000
$14,527,000
$15,509,000
Revenue
$2,345,000
$2,502,000
$3,261,000
$3,520,000
$3,312,000
$4,169,000
Net
$13,353,000
$10,941,000
$11,061,000
$14,025,000
$11,215,000
$11,340,000
Note:
1.
Comparability between years is difficult due to changes in accounting structure.
2.
Amounts in Table 1 include revenues for co-operative campaigns where Tourism Western Australia took lead role in campaigns.
3.
Increase in 2001-02 for Singapore, Malaysia and Japan are attributed to Crisis Recovery additional funding.
4.
Decrease in international markets from 2002-03 reflect change in strategy to focus on domestic market and to transfer resources to intrastate and interstate marketing.
5.
Table 2 - 2000-01 and 2001-02 include additional $5m Crisis Recovery Funding.
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