This parliamentary question seeks information on Tourism WA's involvement in the China reality TV show 'La Viva Romance', specifically regarding location recommendations and strategies to convert exposure into tourism bookings from Chinese travellers.

AnsweredQoN 4770Legislative Assembly
Asked
19 February 2019
Portfolio
Tourism

QuestionView source ↗

(1) Did
Tourism WA recommend or suggest the locations for filming for China reality TV
show La Viva Romance? (2) How
is Tourism WA working with Chinese travel agents to convert the exposure from
La Viva Romance into bookings: (a) What
specific packages are being offered to potential Chinese tourists; and (b) Will campaigns be run to coincide with the screening on La Viva Romance filmed
in Western Australia?

AnswerView source ↗

Answered
19 March 2019
Responded by
Minister for Tourism
Response time
6 days
(1)   Yes.
(a)   The Tourism WA office in Shanghai is assisting key travel agents in China to build itineraries and engage in cooperative marketing campaigns.
(b)   Packages including a combination of flights, accommodation and tours will be offered to destinations promoted in La Viva Romance such as Perth city, Rottnest Island, Rockingham and Busselton/Margaret River. Additional packages with destinations that resonate well with Chinese tourists such as the Pinnacles, Geraldton/ Kalbarri and Hutt Lagoon will also be put forward.
(c)   Yes.

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