❓ Hon Jim Chown asks the Minister for Tourism about the McGowan government's marketing expenditure and activities related to driving visitation for AFL games at Optus Stadium during the 2018 season. The Minister requests the question be placed on notice due to time constraints.
AnsweredQoN 1341Legislative Council
QuestionView source ↗
OPTUS STADIUM —
MARKETING
1341. Hon JIM CHOWN to the minister representing the Minister
for Tourism:
I refer to the statement by chief
executive officer of the Tourism Council Western Australia, Evan Hall, that the
Barnett government's Optus Stadium will recoup its building costs in
just over 10 years.
(1) How much did
the McGowan state government spend on marketing campaigns in the 2018 AFL
season to drive visitation for football games at Optus Stadium?
(2) What specific
marketing activities were undertaken by Tourism Western Australia as part of
these campaigns, and in which months were they undertaken?
(3) What packages or deals were
offered as part of these campaigns?
(4) How did these
marketing campaigns encourage visitors to stay longer and spend more money
while on their visit to WA?
MARKETING
1341. Hon JIM CHOWN to the minister representing the Minister
for Tourism:
I refer to the statement by chief
executive officer of the Tourism Council Western Australia, Evan Hall, that the
Barnett government's Optus Stadium will recoup its building costs in
just over 10 years.
(1) How much did
the McGowan state government spend on marketing campaigns in the 2018 AFL
season to drive visitation for football games at Optus Stadium?
(2) What specific
marketing activities were undertaken by Tourism Western Australia as part of
these campaigns, and in which months were they undertaken?
(3) What packages or deals were
offered as part of these campaigns?
(4) How did these
marketing campaigns encourage visitors to stay longer and spend more money
while on their visit to WA?
AnswerView source ↗
I thank the member for the question.
The Minister for Tourism has provided the following information.
The answer is not available in the
time provided. I therefore ask the member to place it on notice.
The Minister for Tourism has provided the following information.
The answer is not available in the
time provided. I therefore ask the member to place it on notice.
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