Hon Ken Travers asks about Keystart's planned advertising campaign, including its budget, purpose, and competitors. Hon M.J. Criddle confirms the campaign, states the budget is yet to be determined, outlines the purpose as stimulating the housing market, and claims Keystart has no competitors.

AnsweredQoN 205Legislative Council
Asked
14 September 2000
Portfolio
Housing

QuestionView source ↗

(1) Can the minister confirm that Keystart is planning to run a major advertising campaign in the near future? (2) What is the estimated budget for this campaign? (3) What is the purpose of this campaign? (4) Who are Keystart’s major competitors in its targeted section of the lending market? Hon M.J. CRIDDLE

AnswerView source ↗

I thank the member for some notice of this question. (1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(2) What is the estimated budget for this campaign? (3) What is the purpose of this campaign? (4) Who are Keystart’s major competitors in its targeted section of the lending market? Hon M.J. CRIDDLE replied: I thank the member for some notice of this question. (1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(3) What is the purpose of this campaign? (4) Who are Keystart’s major competitors in its targeted section of the lending market? Hon M.J. CRIDDLE replied: I thank the member for some notice of this question. (1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(4) Who are Keystart’s major competitors in its targeted section of the lending market? Hon M.J. CRIDDLE replied: I thank the member for some notice of this question. (1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
Hon M.J. CRIDDLE replied: I thank the member for some notice of this question. (1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
I thank the member for some notice of this question. (1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(1) Yes. (2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(2) To be determined. (3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(3) The Minister for Housing realises there has been a downturn in the housing industry. In order to stimulate the market he has requested that Keystart’s board consider an advertising campaign to advertise Keystart to first home buyers. (4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.
(4) It has no competitors, as Keystart is targeted to those clients who cannot obtain private sector finance.

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