A parliamentary question seeks details on government advertising expenditure, actor origins, and policies for using WA actors. The response deflects by highlighting past Labor government spending and refers to annual reports for expenditure details, while outlining procurement policies.

AnsweredQoN 4152Legislative Assembly
Asked
13 October 2010
Portfolio
Agriculture and Food; Forestry; Minister Assisting the Minister for Education

QuestionView source ↗

(1) What TV or radio advertising is the Minister’s agency running or planning to run?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Minister change that?

AnswerView source ↗

Answered
16 November 2010
Responded by
Minister for Agriculture and Food; Forestry; Minister Assisting the Minister for Education
Response time
34 days
It is worth noting that in the financial year 2007-2008, the Labor Government spent $36.6million on Government advertising. In today's money, allowing for a conservative 3.5% annual increase in media costs, that would equate to $39.2million, or, 63.3% or $15.2million more than the projected outcome for the current financial year.
Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
Department of Agriculture and Food
(6) Government departments and agencies engage their creative advertising agencies through competitive tendering process in Accordance with State Supply Commission procurement policies, including the Local Content policy.
(a) Not applicable
Forest Products Commission
(6) Not applicable
(a) The Forest Products Commission has not conducted nor does it intend to conduct any TV or radio advertising. Therefore the question with respect to a policy for using Western Australian actors in any advertisements is not applicable.
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