❓ A WA parliamentary question seeks details on government advertising, including costs, actors' origins, and policies on using WA talent. The response provides expenditure figures, refers to annual reports for detailed advertising information, and outlines procurement policies and talent sourcing practices for various agencies.
AnsweredQoN 4138Legislative Assembly
QuestionView source ↗
(1) What TV or radio advertising is the Premier’s agency running or planning to run?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Premier change that?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Premier change that?
AnswerView source ↗
Answered
17 February 2011
Response time
127 days
It is worth noting that in the financial year 2007-2008, the Labor Government spent $36.6million on Government advertising. In today's money, allowing for a conservative 3.5% annual increase in media costs, that would equate to $39.2million, or, 63.3% or $15.2million more than the projected outcome for the current financial year.
Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
Department of the Premier and Cabinet:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) Government departments and agencies engage their creative advertising agencies through competitive tendering process in Accordance with State Supply Commission procurement policies, including the Local Content policy.
The appointed creative agency is responsible for engaging voiceover talent as part of the overall production work and represents only a small component of the total cost.
Public Sector Commissioner; Department of Treasury and Finance; Insurance Commission of WA; Government Employees Superannuation Board; Office of the Auditor General; Western Australian Treasury Corporation:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) Not applicable
Department of State Development:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6) The Department adheres to the Government Advertising and Communications Policy and Guidelines.
(6a) Not applicable.
Acting Commissioner of the Public Sector Standards:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) The Acting Commissioner does not use advertising so does not require a specific policy around using Western Australian actors in advertisements; No.
Gold Corporation:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) For convenience and to minimize cost, Gold Corporation and its subsidiaries always source talent from Perth or surrounding areas.
Lotterywest:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6) Lotterywest's policy is to use Western Australian actors wherever possible and uses Western Australian talent agencies to book actors and voice-over actors.
(6a) Not applicable
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
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Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
Department of the Premier and Cabinet:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) Government departments and agencies engage their creative advertising agencies through competitive tendering process in Accordance with State Supply Commission procurement policies, including the Local Content policy.
The appointed creative agency is responsible for engaging voiceover talent as part of the overall production work and represents only a small component of the total cost.
Public Sector Commissioner; Department of Treasury and Finance; Insurance Commission of WA; Government Employees Superannuation Board; Office of the Auditor General; Western Australian Treasury Corporation:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) Not applicable
Department of State Development:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6) The Department adheres to the Government Advertising and Communications Policy and Guidelines.
(6a) Not applicable.
Acting Commissioner of the Public Sector Standards:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) The Acting Commissioner does not use advertising so does not require a specific policy around using Western Australian actors in advertisements; No.
Gold Corporation:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6-6a) For convenience and to minimize cost, Gold Corporation and its subsidiaries always source talent from Perth or surrounding areas.
Lotterywest:
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6) Lotterywest's policy is to use Western Australian actors wherever possible and uses Western Australian talent agencies to book actors and voice-over actors.
(6a) Not applicable
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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