❓ A WA parliamentary question regarding the cancellation of the Red Bull Air Race and the funding/media coverage of the One Movement for Music Festival. The Minister refutes some of the claims in the question and provides details on the festival's media coverage.
AnsweredQoN 3802Legislative Assembly
QuestionView source ↗
Minister, in relation to the Government’s inability to prevent the cancellation of the Red Bull air-race, coupled with the situation where there is no replacement for that event, I ask:
(a) is the Minister aware of the extensive international media coverage Perth, as a race destination, received through significant television presence in Asia, the United States and Europe on networks such as ESPN, AXN, Channel News Asia, ASEAN TV, Al Jazeera, CNN and associated news feeds; and
(b) with $3 million of scarce State Government funding allocated to the One Movement for Music Festival, can the Minister detail the international television networks and programs which carried similar extensive Perth-centric coverage of the One Movement for Music Festival last year and which are locked in already for this October’s festival?
(a) is the Minister aware of the extensive international media coverage Perth, as a race destination, received through significant television presence in Asia, the United States and Europe on networks such as ESPN, AXN, Channel News Asia, ASEAN TV, Al Jazeera, CNN and associated news feeds; and
(b) with $3 million of scarce State Government funding allocated to the One Movement for Music Festival, can the Minister detail the international television networks and programs which carried similar extensive Perth-centric coverage of the One Movement for Music Festival last year and which are locked in already for this October’s festival?
AnswerView source ↗
Answered
12 October 2010
Responded by
Minister for Tourism
Response time
35 days
The Member's preamble is incorrect. The organiser of the Red Bull Air Race chose to cancel the event worldwide in 2011 and revaluate its future. This cancellation was beyond the Government's control. All host destinations around the world found themselves in the same position.
(a) Yes.
(b) The Member's preamble is incorrect: $900 000 has been budgeted for payment to the organisers of One Movement For Music in 2010, provided they meet contract milestones. Eventscorp has budgeted an additional $75 000 for marketing expenses and associated costs.
Channel [V], the brand name for international music television networks owned by STAR TV which is an Asian TV service owned by Rupert Murdoch's News Corporation, broadcast the One Movement For Music Festival in 2009.
Space Shower TV, a Japanese satellite and cable television channel, and Channel [V] are covering the event in 2010.
It is not appropriate to compare the television coverage of a high action, world championship motorsport event like the Red Bull Air Race that had been around for six years with a cultural event like One Movement For Music, which is now only in its second year. Traditionally, sporting events attract broader electronic media interest and higher ratings than music events. Other forms of international media, including digital/online, print and radio, are being used to promote the One Movement for Music event and Perth.
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(a) Yes.
(b) The Member's preamble is incorrect: $900 000 has been budgeted for payment to the organisers of One Movement For Music in 2010, provided they meet contract milestones. Eventscorp has budgeted an additional $75 000 for marketing expenses and associated costs.
Channel [V], the brand name for international music television networks owned by STAR TV which is an Asian TV service owned by Rupert Murdoch's News Corporation, broadcast the One Movement For Music Festival in 2009.
Space Shower TV, a Japanese satellite and cable television channel, and Channel [V] are covering the event in 2010.
It is not appropriate to compare the television coverage of a high action, world championship motorsport event like the Red Bull Air Race that had been around for six years with a cultural event like One Movement For Music, which is now only in its second year. Traditionally, sporting events attract broader electronic media interest and higher ratings than music events. Other forms of international media, including digital/online, print and radio, are being used to promote the One Movement for Music event and Perth.
Notice: This document is created or edited using unregistered or evaluation copy of rtLib valid for testing or development purposes only. To use it for productive or any other purposes please register it. You may purchase the license on
http://www.rtlib.com
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