A WA parliamentary question seeks details about the cost, development, and decision-making process behind Synergy's advertisements, particularly regarding GreenPower products. The answer provides specific figures and clarifies the Minister's office's involvement.

AnsweredQoN 2930Legislative Assembly
Asked
22 November 2007
Portfolio
Energy

QuestionView source ↗

(a) who paid for these advertisements to be:
(i) made; and
(ii) run;
(b) how much did these advertisements cost to make;
(c) if any outside contractors were used in the development of these advertisements:
(i) who were they;
(ii) what did they do;
(iii) how were they chosen;
(iv) if no tender was involved, why was this so; and
(v) how much was each contractor paid;
(d) how much was spent buying time to run these advertisements, and:
(i) what period was the spending for;
(ii) was this the entire period that the advertisements were run; and
(iii) if not, what was the total period the advertisements were run;
(e) was the Minister or the Minister’s office involved in the decision making to develop these advertisements or in the decision to run them?

AnswerView source ↗

Answered
25 February 2008
Responded by
Minister for Energy
Response time
95 days
(a) (i-ii) Synergy
(b) $160,592
(c) (i) Advertising agency 303
(ii) Produced the advert
(iii) Agency Tender Process
(iv) Not Applicable
(v) Not Applicable
(d) $328,500
(i)  21 October 2007 to 17 November 2007
(ii) Yes
(iii) Not Applicable
(e) No
Synergy regularly informs the Minister and his office on significant business issues and activities. Consistent with this, Synergy informed the Minister's office of its intent to increase the marketing of its GreenPower products following adjustment to the prices and the introduction of its EasyGreen product.
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