❓ The WA government outlines its collaborative approach between Tourism WA, ScreenWest, and regional organisations to leverage film productions like 'Dirt Music' for tourism promotion, focusing on identifying locations and developing targeted marketing strategies.
AnsweredQoN 1260Legislative Assembly
QuestionView source ↗
How is Tourism WA taking advantage of film production, such as the proposed film of Tim Winton’s novel
Dirt Music
, to promote Western Australia?
Dirt Music
, to promote Western Australia?
AnswerView source ↗
Answered
15 August 2006
Responded by
Minister for Tourism
Response time
48 days
Tourism Western Australia, ScreenWest and regional organisations work together to ensure that the impact on potential tourists in key tourism markets is maximised. Opportunities to promote specific locations are identified and marketing strategies put in place. These will vary, depending on the film or television production and the key markets identified from a tourism perspective eg. intrastate, interstate or specific international territories. Key audience demographics are also taken into account. Locations for filming of Dirt Music are still being determined. Once these are confirmed, Tourism Western Australia will work with the Producers to ensure that awareness of the destinations in key markets is generated. Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
Opportunities to promote specific locations are identified and marketing strategies put in place. These will vary, depending on the film or television production and the key markets identified from a tourism perspective eg. intrastate, interstate or specific international territories. Key audience demographics are also taken into account. Locations for filming of Dirt Music are still being determined. Once these are confirmed, Tourism Western Australia will work with the Producers to ensure that awareness of the destinations in key markets is generated. Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
Locations for filming of Dirt Music are still being determined. Once these are confirmed, Tourism Western Australia will work with the Producers to ensure that awareness of the destinations in key markets is generated. Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
Opportunities to promote specific locations are identified and marketing strategies put in place. These will vary, depending on the film or television production and the key markets identified from a tourism perspective eg. intrastate, interstate or specific international territories. Key audience demographics are also taken into account. Locations for filming of Dirt Music are still being determined. Once these are confirmed, Tourism Western Australia will work with the Producers to ensure that awareness of the destinations in key markets is generated. Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
Locations for filming of Dirt Music are still being determined. Once these are confirmed, Tourism Western Australia will work with the Producers to ensure that awareness of the destinations in key markets is generated. Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
Discussions are continuing between Tourism Western Australia and Screenwest to identify promotional opportunities for the State.
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