Mr. Marshall questions the postponement of a drink driving campaign despite its apparent success, as indicated by Road Safety Council data. Mrs. Roberts responds that she is seeking further information before providing a reason for the postponement.

AnsweredQoN 114Legislative Assembly
Asked
12 June 2001
Portfolio
Police

QuestionView source ↗

DRINK DRIVING CAMPAIGN, EVALUATION SUMMARY
I quote from the Road Safety Council’s evaluation summary of the recently cancelled drink drive campaign, which states - The evaluation indicated that the television advertisements were highly effective in reaching the target. . . Amongst 31-35 year olds there appeared to be an increased level of concern about the potential bad consequence of drinking and driving - 92% compared with 78% in the pre campaign survey. (1) Was it the minister’s decision to cancel or postpone these advertisements? (2) If not, whose decision was it? (3) What was the reason for the cancellation or postponement? Mrs ROBERTS

AnswerView source ↗

(1) The decision was to postpone. (2) Not applicable. (3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.
Amongst 31-35 year olds there appeared to be an increased level of concern about the potential bad consequence of drinking and driving - 92% compared with 78% in the pre campaign survey.
(2) If not, whose decision was it? (3) What was the reason for the cancellation or postponement? Mrs ROBERTS replied: (1) The decision was to postpone. (2) Not applicable. (3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.
(3) What was the reason for the cancellation or postponement? Mrs ROBERTS replied: (1) The decision was to postpone. (2) Not applicable. (3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.
Mrs ROBERTS replied: (1) The decision was to postpone. (2) Not applicable. (3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.
(1) The decision was to postpone. (2) Not applicable. (3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.
(2) Not applicable. (3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.
(3) I have sought further information from the Road Safety Council, including information on drink driving statistics and fatalities during the time those commercials went to air.

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