❓ A WA parliamentary question seeks information on the Department of Agriculture and Food's (DAFWA) social media presence, usage, commencement dates, and costs. The answer details DAFWA's use of YouTube, Twitter, and LinkedIn, including specific account purposes and associated costs.
AnsweredQoN 1051Legislative Assembly
QuestionView source ↗
In relation to all agencies, departments and government-trading enterprises within the Minister’s portfolio of responsibilities, I ask: (a) does the agency, department or government-trading enterprise maintain a social media presence; (b) what is the social media site or sites which the organisation regularly uses; (c) when did the organization commence using the social media site or sites; (d) what is the general nature of the organisation’s use of the social media site or sites; and (e) what is the total cost, if any, of the organisation’s presence on social media sites?
AnswerView source ↗
Answered
10 September 2013
Responded by
Minister representing the Minister for Agriculture and Food
Response time
27 days
For the Department of Agriculture and Food (DAFWA):
(a) DAFWA maintains a presence on a number of social media channels including:
You Tube
Twitter and
LinkedIn
(b) DAFWA regularly uses Twitter to:
- Tweet media statements from @DAFWAmedia (approximately 3-7 times per week).
- Tweet from @DAF_WA to alert followers of updated information on DAFWA's website, including newsletters.
- Tweet from @Agrifood2025 to alert followers to information about future opportunities.
· DAFWA regularly uses YouTube to host videos created by staff to convey important information to industry clients.
· DAFWA has a permanent presence on LinkedIn.
(c) DAFWA began using its YouTube channel on 27 February 2009 to present videos created by DAFWA.
DAFWA began using Twitter account name @Agrifood2025 on 1 February 2012 to alert followers to information about future opportunities. This account has been largely inactive since March 2012.
The agency began using Twitter account name @DAF_WA on 18 February 2013 to alert followers to updated information on DAFWA's website, including newsletters.
DAFWA commenced using LinkedIn on 12 June 2013 to display general information about DAFWA.
DAFWA began tweeting media statements from @DAFWAmedia on Monday 19 August 2013 to alert followers to new media releases on DAFWA's website.
(d) DAFWA uses social media sites to promote relevant information to a broad range of audiences.
(d) The total cost of DAFWA's social media presence in 2013 is $605 which was incurred via a one off branding exercise of the Twitter and YouTube channels.
Other than staff resourcing, there is no cost to maintain the following DAFWA social media sites:
· @DAFWAmedia Twitter account
· @DAF_WA Twitter account
· YouTube channel
· LinkedIn account
(a) DAFWA maintains a presence on a number of social media channels including:
You Tube
Twitter and
(b) DAFWA regularly uses Twitter to:
- Tweet media statements from @DAFWAmedia (approximately 3-7 times per week).
- Tweet from @DAF_WA to alert followers of updated information on DAFWA's website, including newsletters.
- Tweet from @Agrifood2025 to alert followers to information about future opportunities.
· DAFWA regularly uses YouTube to host videos created by staff to convey important information to industry clients.
· DAFWA has a permanent presence on LinkedIn.
(c) DAFWA began using its YouTube channel on 27 February 2009 to present videos created by DAFWA.
DAFWA began using Twitter account name @Agrifood2025 on 1 February 2012 to alert followers to information about future opportunities. This account has been largely inactive since March 2012.
The agency began using Twitter account name @DAF_WA on 18 February 2013 to alert followers to updated information on DAFWA's website, including newsletters.
DAFWA commenced using LinkedIn on 12 June 2013 to display general information about DAFWA.
DAFWA began tweeting media statements from @DAFWAmedia on Monday 19 August 2013 to alert followers to new media releases on DAFWA's website.
(d) DAFWA uses social media sites to promote relevant information to a broad range of audiences.
(d) The total cost of DAFWA's social media presence in 2013 is $605 which was incurred via a one off branding exercise of the Twitter and YouTube channels.
Other than staff resourcing, there is no cost to maintain the following DAFWA social media sites:
· @DAFWAmedia Twitter account
· @DAF_WA Twitter account
· YouTube channel
· LinkedIn account
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