❓ Question on Notice regarding advertising expenditure for Housing and Works, Land Information, and State Supply Commission, including costs, agents, and media channels used between 2000 and 2004. The response provides detailed financial breakdowns for Housing and Works and Land Information, while the State Supply Commission reports minimal advertising activity.
AnsweredQoN 2613Legislative Assembly
QuestionView source ↗
(b) for each series of advertisements, who was the advertising agent and the producer of the advertisement; (c) what was the cost of production; (d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(c) what was the cost of production; (d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(g) for each series of advertisements, what was the cost of production?
HOUSING AND WORKS (a) The department spent the following on television advertising: Channel 7 Channel 9 GWN 2003/04 ( up to 14 May 04) $5 900.00 $5 700.00 $16 228.00 2002/03 $42 970.47 Nil $15 126.00 2001/02 $38 419.48 Nil Nil 2000/01 $90 447.26 Nil Nil (b) The following companies were used to produce the television campaigns: Channel 7: Dingo is Talent The Brand Agency Channel 9: MRG International GWN: GWN Advertising (c) The costs of advertising production are included in (a) (d) the cost of print media advertising in the West Australian: 2003/04 ( up to 14 May 04) $423 587 2002/03 $332 641 2001/02 $384 435 2000/01 $201 905 (e) The cost of print media advertising in community and regional papers: 2003/04 ( up to 14 May 04) $303 702.05 2002/03 $207 695.90 2001/02 $140 665.47 2000/01 $383 978.24 (f) The following advertising agents were used by the department: Vinten Browning Bowtel Clark & Yole MJB&B Group Acumen Dessein Graphics (g) The cost of production was as follows: 2003/04 ( up to 14 May 04) $144 237.91 2002/03 $158 798.12 2001/02 $180 273.36 2000/01 $309 244.97 Note: These figures do not include expenditure on joint venture projects as these costs are paid by the joint venture company. LAND INFORMATION DEPARTMENT OF (a) The only television channel used by the Department of Land Information during the specified periods, was Channel 9. Expenditure was: 2001/02 2002/03 $9,750 $3,250 (b-c) Advertising Agent Producer Cost of Production 2001/02 Real Estate Program Russell Goodrick $3,250 MRG International Russell Goodrick $6,500 2002/03 MRG International Russell Goodrick $3,250 (d-g) The Department of Land Information uses Marketforce to coordinate its print media advertising. The total expenditure for print media advertising for each financial year was: 2000/01 2001/02 2002/03 2003/04 (to date) $243,101 $289,699 $256,256 $76,590 However, the breakdown of each invoice is not readily available. If the Hon Member has a specific request with respect to advertising expenditure, I would be prepared to consider answering it. State Supply Commission (a) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 - Nil (b) 2000/2001 – n/a 2001/2002 – n/a 2002/2003 – n/a 2003/2004 – n/a (c) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 – Nil (d) Nil (e) $1,714.96 (f) Marketforce Productions (g) $195.90
(a) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 - Nil (b) 2000/2001 – n/a 2001/2002 – n/a 2002/2003 – n/a 2003/2004 – n/a (c) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 – Nil (d) Nil (e) $1,714.96 (f) Marketforce Productions (g) $195.90
(c) what was the cost of production; (d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(d) what was the cost of print media advertising, excluding employment advertising, with The West Australian ; (e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(e) what was the cost of print media advertising, excluding employment advertising, with community and regional print media; (f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(f) for each series of advertisements who was the advertising agent; and (g) for each series of advertisements, what was the cost of production?
(g) for each series of advertisements, what was the cost of production?
HOUSING AND WORKS (a) The department spent the following on television advertising: Channel 7 Channel 9 GWN 2003/04 ( up to 14 May 04) $5 900.00 $5 700.00 $16 228.00 2002/03 $42 970.47 Nil $15 126.00 2001/02 $38 419.48 Nil Nil 2000/01 $90 447.26 Nil Nil (b) The following companies were used to produce the television campaigns: Channel 7: Dingo is Talent The Brand Agency Channel 9: MRG International GWN: GWN Advertising (c) The costs of advertising production are included in (a) (d) the cost of print media advertising in the West Australian: 2003/04 ( up to 14 May 04) $423 587 2002/03 $332 641 2001/02 $384 435 2000/01 $201 905 (e) The cost of print media advertising in community and regional papers: 2003/04 ( up to 14 May 04) $303 702.05 2002/03 $207 695.90 2001/02 $140 665.47 2000/01 $383 978.24 (f) The following advertising agents were used by the department: Vinten Browning Bowtel Clark & Yole MJB&B Group Acumen Dessein Graphics (g) The cost of production was as follows: 2003/04 ( up to 14 May 04) $144 237.91 2002/03 $158 798.12 2001/02 $180 273.36 2000/01 $309 244.97 Note: These figures do not include expenditure on joint venture projects as these costs are paid by the joint venture company. LAND INFORMATION DEPARTMENT OF (a) The only television channel used by the Department of Land Information during the specified periods, was Channel 9. Expenditure was: 2001/02 2002/03 $9,750 $3,250 (b-c) Advertising Agent Producer Cost of Production 2001/02 Real Estate Program Russell Goodrick $3,250 MRG International Russell Goodrick $6,500 2002/03 MRG International Russell Goodrick $3,250 (d-g) The Department of Land Information uses Marketforce to coordinate its print media advertising. The total expenditure for print media advertising for each financial year was: 2000/01 2001/02 2002/03 2003/04 (to date) $243,101 $289,699 $256,256 $76,590 However, the breakdown of each invoice is not readily available. If the Hon Member has a specific request with respect to advertising expenditure, I would be prepared to consider answering it. State Supply Commission (a) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 - Nil (b) 2000/2001 – n/a 2001/2002 – n/a 2002/2003 – n/a 2003/2004 – n/a (c) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 – Nil (d) Nil (e) $1,714.96 (f) Marketforce Productions (g) $195.90
(a) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 - Nil (b) 2000/2001 – n/a 2001/2002 – n/a 2002/2003 – n/a 2003/2004 – n/a (c) 2000/2001 – Nil 2001/2002 – Nil 2002/2003 – Nil 2003/2004 – Nil (d) Nil (e) $1,714.96 (f) Marketforce Productions (g) $195.90
AnswerView source ↗
Answered
3 June 2004
Responded by
Minister representing the Minister for Housing and Works; Land Information
Response time
93 days
HOUSING AND WORKS
(a) The department spent the following on television advertising:
Channel 7
Channel 9
GWN
2003/04 (
up to 14 May 04)
$5 900.00
$5 700.00
$16 228.00
2002/03
$42 970.47
Nil
$15 126.00
2001/02
$38 419.48
Nil
Nil
2000/01
$90 447.26
Nil
Nil
(b) The following companies were used to produce the television campaigns:
Channel 7: Dingo is Talent
The Brand Agency
Channel 9: MRG International
GWN: GWN Advertising
(c) The costs of advertising production are included in (a)
(d) the cost of print media advertising in the West Australian:
2003/04 (
up to 14 May 04)
$423 587
2002/03
$332 641
2001/02
$384 435
2000/01
$201 905
(e) The cost of print media advertising in community and regional papers:
2003/04 (
up to 14 May 04)
$303 702.05
2002/03
$207 695.90
2001/02
$140 665.47
2000/01
$383 978.24
(f) The following advertising agents were used by the department:
Vinten Browning
Bowtel Clark & Yole
MJB&B
Group Acumen
Dessein Graphics
(g) The cost of production was as follows:
2003/04 (
up to 14 May 04)
$144 237.91
2002/03
$158 798.12
2001/02
$180 273.36
2000/01
$309 244.97
Note: These figures do not include expenditure on joint venture projects as these costs are paid by the joint venture company.
LAND INFORMATION DEPARTMENT OF
(a) The only television channel used by the Department of Land Information during the specified periods, was Channel 9. Expenditure was:
2001/02
2002/03
$9,750
$3,250
(b-c)
Advertising Agent
Producer
Cost of Production
2001/02
Real Estate Program
Russell Goodrick
$3,250
MRG International
Russell Goodrick
$6,500
2002/03
MRG International
Russell Goodrick
$3,250
(d-g) The Department of Land Information uses Marketforce to coordinate its print media advertising. The total expenditure for print media advertising for each financial year was:
2000/01
2001/02
2002/03
2003/04 (to date)
$243,101
$289,699
$256,256
$76,590
However, the breakdown of each invoice is not readily available.
If the Hon Member has a specific request with respect to advertising expenditure, I would be prepared to consider answering it.
State Supply Commission
(a) 2000/2001 – Nil
2001/2002 – Nil
2002/2003 – Nil
2003/2004 - Nil
(b) 2000/2001 – n/a
2001/2002 – n/a
2002/2003 – n/a
2003/2004 – n/a
(c) 2000/2001 – Nil
2001/2002 – Nil
2002/2003 – Nil
2003/2004 – Nil
(d) Nil
(e) $1,714.96
(f) Marketforce Productions
(g) $195.90
(a) The department spent the following on television advertising:
Channel 7
Channel 9
GWN
2003/04 (
up to 14 May 04)
$5 900.00
$5 700.00
$16 228.00
2002/03
$42 970.47
Nil
$15 126.00
2001/02
$38 419.48
Nil
Nil
2000/01
$90 447.26
Nil
Nil
(b) The following companies were used to produce the television campaigns:
Channel 7: Dingo is Talent
The Brand Agency
Channel 9: MRG International
GWN: GWN Advertising
(c) The costs of advertising production are included in (a)
(d) the cost of print media advertising in the West Australian:
2003/04 (
up to 14 May 04)
$423 587
2002/03
$332 641
2001/02
$384 435
2000/01
$201 905
(e) The cost of print media advertising in community and regional papers:
2003/04 (
up to 14 May 04)
$303 702.05
2002/03
$207 695.90
2001/02
$140 665.47
2000/01
$383 978.24
(f) The following advertising agents were used by the department:
Vinten Browning
Bowtel Clark & Yole
MJB&B
Group Acumen
Dessein Graphics
(g) The cost of production was as follows:
2003/04 (
up to 14 May 04)
$144 237.91
2002/03
$158 798.12
2001/02
$180 273.36
2000/01
$309 244.97
Note: These figures do not include expenditure on joint venture projects as these costs are paid by the joint venture company.
LAND INFORMATION DEPARTMENT OF
(a) The only television channel used by the Department of Land Information during the specified periods, was Channel 9. Expenditure was:
2001/02
2002/03
$9,750
$3,250
(b-c)
Advertising Agent
Producer
Cost of Production
2001/02
Real Estate Program
Russell Goodrick
$3,250
MRG International
Russell Goodrick
$6,500
2002/03
MRG International
Russell Goodrick
$3,250
(d-g) The Department of Land Information uses Marketforce to coordinate its print media advertising. The total expenditure for print media advertising for each financial year was:
2000/01
2001/02
2002/03
2003/04 (to date)
$243,101
$289,699
$256,256
$76,590
However, the breakdown of each invoice is not readily available.
If the Hon Member has a specific request with respect to advertising expenditure, I would be prepared to consider answering it.
State Supply Commission
(a) 2000/2001 – Nil
2001/2002 – Nil
2002/2003 – Nil
2003/2004 - Nil
(b) 2000/2001 – n/a
2001/2002 – n/a
2002/2003 – n/a
2003/2004 – n/a
(c) 2000/2001 – Nil
2001/2002 – Nil
2002/2003 – Nil
2003/2004 – Nil
(d) Nil
(e) $1,714.96
(f) Marketforce Productions
(g) $195.90
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