❓ Mr Brown questions the Premier regarding government advertising on Channel 31, a community television station. The Minister's response indicates active consideration and support for Channel 31 by government agencies.
AnsweredQoN 4Legislative Assembly
QuestionView source ↗
4. Mr BROWN to the Premier; Treasurer; Minister for Public Sector Management; Federal Affairs:
(1) Has each department and agency under the Premier's control actively looked at placing Government advertising on Channel 31?
(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months?
(3) Has each department and agency under the Premier's control spoken to Market force or any other Government advertisers about using Channel 31?
(4) If not, will each department and agency have such discussions?
(5) If not, why not?
(1) Has each department and agency under the Premier's control actively looked at placing Government advertising on Channel 31?
(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months?
(3) Has each department and agency under the Premier's control spoken to Market force or any other Government advertisers about using Channel 31?
(4) If not, will each department and agency have such discussions?
(5) If not, why not?
AnswerView source ↗
Answered
14 November 2000
Response time
97 days
The Minister Replied:
(1)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies.
Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31.
With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(1)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies.
Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31.
With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
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