A WA parliamentary question seeks details on government advertising expenditure, specifically focusing on the use of Western Australian actors and the associated costs. The answer provides overall advertising expenditure figures and outlines the policies of various agencies regarding the use of local talent.

AnsweredQoN 4153Legislative Assembly
Asked
13 October 2010
Portfolio
Environment; Youth

QuestionView source ↗

(1) What TV or radio advertising is the Minister’s agency running or planning to run?
(2) What is the cost of the advertising?
(3) Who are the actors or voice-over actors in the advertisements?
(4) Where is their home state?
(5) How much of the advertising cost was their fee?
(6) What policy does the agency have for using Western Australian actors in advertisements; and
(a) if none, why not; and will the Minister change that?

AnswerView source ↗

Answered
18 November 2010
Responded by
Minister representing the Minister for Environment; Youth
Response time
36 days
It is worth noting that in the financial year 2007-2008, the Labor Government spent $36.6million on Government advertising. In today's money, allowing for a conservative 3.5% annual increase in media costs, that would equate to $39.2million, or, 63.3% or $15.2million more than the projected outcome for the current financial year.
Government Department and Agency expenditure on advertising placement for 2009-2010 by the Liberal National Government was $19.9million. This reflects the government's focus on delivering projects and services rather than propaganda.
(1-5) Advertising expenditure is published in annual reports in accordance with S175ZE of the
Electoral Act
1907.
(6)-(6a)
Department of Environment and Conservation
The department sources all advertising and creative services from companies in Western Australia. There is no specific policy on using Western Australian actors.
Perth Zoo
The Zoological Parks Authority seeks the most cost effective solutions for advertising, and sourcing Western Australian talent aligns with this objective.
Office of the Environmental Protection Authority; Office of the Appeals Convenor; Swan River Trust; Botanic Gardens and Parks Authority; Department for Communities, including the Office for Youth
Not applicable, as there was no advertising expenditure.
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