❓ WA Department of Education's advertising and information campaign expenditure for 2024-25 is estimated at $3,019,688 (ex GST), covering initiatives from student assistance to teacher recruitment and reading challenges.
AnsweredQoN 261Legislative Assembly
QuestionView source ↗
I refer to the Department of Education, and I ask: (a) What was the Department’s total expenditure on Department of Education advertising and information campaigns in the 2024/25 financial year; and (b) Please provide an itemised list of the campaigns, their purpose, and their expected costs?
AnswerView source ↗
Answered
14 August 2025
Responded by
Minister for Education
Response time
3 days
(a) The total expenditure on Department of Education advertising and information campaigns for the 2024-25 financial year is estimated to be $3,019,688, exclusive of GST.
(b) An itemised list of the campaigns, their purpose, and their expected costs is provided below:
Advertising and information campaigns
Purpose
Expected costs ex-GST
WA Student Assistance Payment
Promote the second round of the WA Student Assistance Payment. The initiative helps parents and carers with the cost-of-living pressures associated with sending their children to school
$971,513
Enrolments
Promote the public school enrolment requirements and deadline to parents and carers
$20,786
VacSwim and swimming instructor recruitment
Promote the VacSwim vacation swimming program and increase swimming instructor and water safety officer applications to meet increased demand for the program
$239,838
Bob Hawke Aboriginal Teacher Scholarship
Promote the scholarship program to aspiring Aboriginal secondary teachers
$3,093
Gifted and Talented programs
Raise awareness and promote the Gifted and Talented secondary selective entrance programs to parents and carers
$31,372
International workforce recruitment
Attract qualified teachers from international markets to supplement the existing workforce and ease staff shortages in our regional public schools
$1,026,990
Interstate workforce recruitment
Attract qualified teachers from interstate markets to supplement the existing workforce and ease staff shortages in our regional public schools
$181,374
Premier’s Reading Challenge
Encourage students to read more books, enjoy reading and improve literacy levels
$470,546
Premier’s Telethon Challenge
Encourage students and schools to take part in meaningful community action by raising money for sick, vulnerable, and disadvantaged children across WA
$11,364
Education Minister’s Running Challenge
Encourage WA students and education staff to improve health and fitness and help students develop a love for physical exercise
$15,721
Residential Colleges
Build awareness to increase capacity of boarding services for country students across 1 metropolitan and 8 regional colleges.
$21,794
WA Education Awards
Celebrate the achievements of public schools in Western Australia, delivering positive outcomes for all students
$25,297
Notes:
Figures have been rounded to the nearest dollar amount.
Figures have been sourced from Department of Education Campaigns and Projects Budget Summary 2024-25, and are exclusive of GST.
(b) An itemised list of the campaigns, their purpose, and their expected costs is provided below:
Advertising and information campaigns
Purpose
Expected costs ex-GST
WA Student Assistance Payment
Promote the second round of the WA Student Assistance Payment. The initiative helps parents and carers with the cost-of-living pressures associated with sending their children to school
$971,513
Enrolments
Promote the public school enrolment requirements and deadline to parents and carers
$20,786
VacSwim and swimming instructor recruitment
Promote the VacSwim vacation swimming program and increase swimming instructor and water safety officer applications to meet increased demand for the program
$239,838
Bob Hawke Aboriginal Teacher Scholarship
Promote the scholarship program to aspiring Aboriginal secondary teachers
$3,093
Gifted and Talented programs
Raise awareness and promote the Gifted and Talented secondary selective entrance programs to parents and carers
$31,372
International workforce recruitment
Attract qualified teachers from international markets to supplement the existing workforce and ease staff shortages in our regional public schools
$1,026,990
Interstate workforce recruitment
Attract qualified teachers from interstate markets to supplement the existing workforce and ease staff shortages in our regional public schools
$181,374
Premier’s Reading Challenge
Encourage students to read more books, enjoy reading and improve literacy levels
$470,546
Premier’s Telethon Challenge
Encourage students and schools to take part in meaningful community action by raising money for sick, vulnerable, and disadvantaged children across WA
$11,364
Education Minister’s Running Challenge
Encourage WA students and education staff to improve health and fitness and help students develop a love for physical exercise
$15,721
Residential Colleges
Build awareness to increase capacity of boarding services for country students across 1 metropolitan and 8 regional colleges.
$21,794
WA Education Awards
Celebrate the achievements of public schools in Western Australia, delivering positive outcomes for all students
$25,297
Notes:
Figures have been rounded to the nearest dollar amount.
Figures have been sourced from Department of Education Campaigns and Projects Budget Summary 2024-25, and are exclusive of GST.
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