A WA parliamentary question seeks information on government advertising plans with Channel 31 and related discussions. The Minister's response details the current status and future considerations regarding Channel 31 advertising across various departments.

AnsweredQoN 10Legislative Assembly
Asked
9 August 2000
Member
Portfolio
Emergency Services

QuestionView source ↗

(2) What amount of advertising does each department and agency plan to place with Channel 31 over the next six months? (3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 5 September 2000 The Minister

AnswerView source ↗

Answered
5 September 2000
Response time
27 days
Police (1) The WA Police does not place any directly funded paid advertising on television channels. Members of the Media & Public Affairs are aware of Channel 31 and the new communication opportunity it presents. (2) No Police funded advertising has been allocated with any television channels over the next six months. Emergency Services (1) The Fire and Emergency Services Authority currently does not undertake any paid television advertising. It has, however supported Channel 31 by providing video footage to the Channel for a series of programs on Perth. (2) The Fire and Emergency Services Authority does not have any television advertising planned for the next six months. WA Drug Abuse Strategy Office 1. Yes. 2. None. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(3) Has each department and agency under the Minister s control spoken to Market force or any other Government advertisers about using Channel 31? (4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 5 September 2000 The Minister Replied: Police (1) The WA Police does not place any directly funded paid advertising on television channels. Members of the Media & Public Affairs are aware of Channel 31 and the new communication opportunity it presents. (2) No Police funded advertising has been allocated with any television channels over the next six months. Emergency Services (1) The Fire and Emergency Services Authority currently does not undertake any paid television advertising. It has, however supported Channel 31 by providing video footage to the Channel for a series of programs on Perth. (2) The Fire and Emergency Services Authority does not have any television advertising planned for the next six months. WA Drug Abuse Strategy Office 1. Yes. 2. None. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(4) If not, will each department and agency have such discussions? (5) If not, why not? Answered on 5 September 2000 The Minister Replied: Police (1) The WA Police does not place any directly funded paid advertising on television channels. Members of the Media & Public Affairs are aware of Channel 31 and the new communication opportunity it presents. (2) No Police funded advertising has been allocated with any television channels over the next six months. Emergency Services (1) The Fire and Emergency Services Authority currently does not undertake any paid television advertising. It has, however supported Channel 31 by providing video footage to the Channel for a series of programs on Perth. (2) The Fire and Emergency Services Authority does not have any television advertising planned for the next six months. WA Drug Abuse Strategy Office 1. Yes. 2. None. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
(5) If not, why not? Answered on 5 September 2000 The Minister Replied: Police (1) The WA Police does not place any directly funded paid advertising on television channels. Members of the Media & Public Affairs are aware of Channel 31 and the new communication opportunity it presents. (2) No Police funded advertising has been allocated with any television channels over the next six months. Emergency Services (1) The Fire and Emergency Services Authority currently does not undertake any paid television advertising. It has, however supported Channel 31 by providing video footage to the Channel for a series of programs on Perth. (2) The Fire and Emergency Services Authority does not have any television advertising planned for the next six months. WA Drug Abuse Strategy Office 1. Yes. 2. None. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.
Answered on 5 September 2000 The Minister Replied: Police (1) The WA Police does not place any directly funded paid advertising on television channels. Members of the Media & Public Affairs are aware of Channel 31 and the new communication opportunity it presents. (2) No Police funded advertising has been allocated with any television channels over the next six months. Emergency Services (1) The Fire and Emergency Services Authority currently does not undertake any paid television advertising. It has, however supported Channel 31 by providing video footage to the Channel for a series of programs on Perth. (2) The Fire and Emergency Services Authority does not have any television advertising planned for the next six months. WA Drug Abuse Strategy Office 1. Yes. 2. None. (3)-(5) The Member is advised that Media Decisions, holder of the Government's master media contract for purchasing all media space, including television air time, and which is a Marketforce company, has advised all Government advertisers on several occasions that consideration should be given to using Channel 31. Media Decisions has also been directed by Government to include Channel 31 for consideration in schedules, where appropriate, for all departments and agencies. Departments and agencies under the Minister's control will continue to be reminded to consider using Channel 31. With encouragement from Government, Marketforce executives met with representatives of Channel 31 in March and this resulted in Channel 31 being given, free of charge, an extensive strategic plan designed to gain higher market penetration.

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