❓ Hon. Samantha Rowe, on behalf of Hon. Sue Ellery, questions the Minister for Planning regarding the funding, expenditure, and research behind the 'Bigger Picture' advertising campaign, specifically focusing on new bus shelter advertisements. The Minister provides answers regarding funding source, expenditure to date, and market research used.
AnsweredQoN 1422Legislative Council
QuestionView source ↗
BIGGER PICTURE ADVERTISING CAMPAIGN
1422. Hon SAMANTHA ROWE to the minister
representing the Minister for Planning:
I ask this question on behalf of Hon Sue Ellery, who is away
on urgent parliamentary business.
I refer to the new Bigger Picture bus shelter advertising
recently erected around Perth.
(1) Is the new
advertising funded from the current allocation for the Bigger Picture campaign;
and, if not, how much extra has been allocated for the new signage?
(2) What is
the spending to date on the Bigger Picture campaign?
(3) What
market research, polling or other research did the government rely on to
formulate the messages on the new advertising and how much did that cost?
1422. Hon SAMANTHA ROWE to the minister
representing the Minister for Planning:
I ask this question on behalf of Hon Sue Ellery, who is away
on urgent parliamentary business.
I refer to the new Bigger Picture bus shelter advertising
recently erected around Perth.
(1) Is the new
advertising funded from the current allocation for the Bigger Picture campaign;
and, if not, how much extra has been allocated for the new signage?
(2) What is
the spending to date on the Bigger Picture campaign?
(3) What
market research, polling or other research did the government rely on to
formulate the messages on the new advertising and how much did that cost?
AnswerView source ↗
I thank the member for some notice of the question. It is a
good advertising campaign, is it not? It is great.
(1) The Bigger Picture bus shelter advertising is funded from
the current allocation.
(2) In the
current financial year, the spending to date on the Bigger Picture bus shelter
advertising is approximately $130 000.
(3) The
campaign was informed by market research conducted in 2013–14 by Ipsos
Australia, at a cost of $14 575, inclusive of GST.
good advertising campaign, is it not? It is great.
(1) The Bigger Picture bus shelter advertising is funded from
the current allocation.
(2) In the
current financial year, the spending to date on the Bigger Picture bus shelter
advertising is approximately $130 000.
(3) The
campaign was informed by market research conducted in 2013–14 by Ipsos
Australia, at a cost of $14 575, inclusive of GST.
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