❓ Details the WA Department of Health's expenditure on advertising, market research, direct mail, and media advertising organisations, including recipients, amounts, and purposes.
AnsweredQoN 3188Legislative Council
QuestionView source ↗
I refer to the Political Finance Annual Report from the Western
Australian Electoral Commission, and I ask: (a) please provide a breakdown of spend by the Department of Health including the person or organisation who received funding, the purpose of the funding and the amount of funding
relating to each occasion: (i) $333,000 on
advertising agencies; (ii) $1,052,299 on market
research organisations; (iii) $43,234 on direct
mail organisations; and (iv) $962,970 on media
advertising organisations?
Australian Electoral Commission, and I ask: (a) please provide a breakdown of spend by the Department of Health including the person or organisation who received funding, the purpose of the funding and the amount of funding
relating to each occasion: (i) $333,000 on
advertising agencies; (ii) $1,052,299 on market
research organisations; (iii) $43,234 on direct
mail organisations; and (iv) $962,970 on media
advertising organisations?
AnswerView source ↗
Answered
15 October 2020
Responded by
Parliamentary Secretary representing the Minister for Health
Response time
9 days
I am advised:
(a) (i)
Advertising Agencies
Person, Agency or Organisation Name
Amount ($)
Purpose
303 MullenLowe
189,705
Food safety campaign, GP Urgent Care Network campaign, Future health research branding
Josie Kate Dickinson
8,275
Sexual health report, Environmental Health website graphics
Boogie Monster
3,889
Aboriginal Sexually transmitted infections (STI) & Blood-borne Virus campaign (BBV)
Rhythm
92,509
Youth STI and Aboriginal STI & BBV campaign
Gettin Hectic
28,018
Youth STI campaign event
Chop Shop Media
7,315
Youth STI campaign concept development
Inshot productions
3,388
Perth Children’s Hospital video
Total
333,099
(ii)
Market Research Organisations
Person, Agency or Organisation Name
Amount ($)
Purpose
Edith Cowan University
1,015,389
Health and Wellbeing Survey, Patient Satisfaction Survey, Sexual health and Immunisation evaluations
Painted Dog
36,910
GP Urgent Care Network campaign development, Aboriginal STI & BBV campaign evaluation
Total
1,052,299
(iii)
Direct Mail Organisations
Person, Agency or Organisation Name
Amount ($)
Purpose
QuickMail
43,234
Immunisation program and campaign mailouts
Total
43,234
(iv)
Media Advertising Organisations
Person, Agency or Organisation Name
Amount ($)
Purpose
Carat
165,000
Perth Children’s Hospital opening
Initiative
712,381
Immunisation and sexual health campaigns
International recruitment
50,227
Activities (expos, advertising) to recruit and attract clinical workforce shortfalls i.e. Junior medical officers to fill seasonal shortfalls, Specialty nurses and midwives (predominantly for WACHS), medical physicists and radiation therapists to address on-going shortfalls. Also, to promote WA and WA health system as a destination and employer of choice.
Facebook
35,362
Heatwave warnings, immunisation and sexual health campaigns
Total
962,970
(a) (i)
Advertising Agencies
Person, Agency or Organisation Name
Amount ($)
Purpose
303 MullenLowe
189,705
Food safety campaign, GP Urgent Care Network campaign, Future health research branding
Josie Kate Dickinson
8,275
Sexual health report, Environmental Health website graphics
Boogie Monster
3,889
Aboriginal Sexually transmitted infections (STI) & Blood-borne Virus campaign (BBV)
Rhythm
92,509
Youth STI and Aboriginal STI & BBV campaign
Gettin Hectic
28,018
Youth STI campaign event
Chop Shop Media
7,315
Youth STI campaign concept development
Inshot productions
3,388
Perth Children’s Hospital video
Total
333,099
(ii)
Market Research Organisations
Person, Agency or Organisation Name
Amount ($)
Purpose
Edith Cowan University
1,015,389
Health and Wellbeing Survey, Patient Satisfaction Survey, Sexual health and Immunisation evaluations
Painted Dog
36,910
GP Urgent Care Network campaign development, Aboriginal STI & BBV campaign evaluation
Total
1,052,299
(iii)
Direct Mail Organisations
Person, Agency or Organisation Name
Amount ($)
Purpose
QuickMail
43,234
Immunisation program and campaign mailouts
Total
43,234
(iv)
Media Advertising Organisations
Person, Agency or Organisation Name
Amount ($)
Purpose
Carat
165,000
Perth Children’s Hospital opening
Initiative
712,381
Immunisation and sexual health campaigns
International recruitment
50,227
Activities (expos, advertising) to recruit and attract clinical workforce shortfalls i.e. Junior medical officers to fill seasonal shortfalls, Specialty nurses and midwives (predominantly for WACHS), medical physicists and radiation therapists to address on-going shortfalls. Also, to promote WA and WA health system as a destination and employer of choice.
35,362
Heatwave warnings, immunisation and sexual health campaigns
Total
962,970
Explore WA Government Data
Search the full archive in the free dashboard, or query programmatically via API.
Explore more
Government Gazette
Appointments, regulatory notices, planning changes.
Hansard
Debates, questions, speeches and sentiment.
Tabled Papers
Reports and documents tabled in Parliament.
Committees
Committee profiles and recent reports.
Regulations
Subsidiary legislation with filters and summaries.
Bills
Proposed laws and parliamentary progress.
Acts
Current WA legislation and summaries.
Explanatory Memoranda
Bills with EMs (text/PDF) available.
Members
MP profiles, party breakdown and rankings.
Pollie Rankings
Data-driven rankings across 19 categories.
Amendment Chains
Track how schemes and regulations evolve over time.