A WA parliamentary question seeks details about an advertising campaign aimed at modifying electricity usage during peak hours (3pm-6pm). The Minister for Energy provides information on the campaign's cost, duration, and expenditure to date.

AnsweredQoN 1823Legislative Assembly
Asked
27 February 2007
Portfolio
Energy

QuestionView source ↗

With reference to the advertising campaign to encourage people to modify their electricity usage between 3pm and 6pm, I ask -
(1) What is the total cost of the campaign?
(2) How long will the campaign run?
(3) How much has been expended to date?

AnswerView source ↗

Answered
19 March 2007
Responded by
Minister for Energy
Response time
20 days
The Minister for Energy has provided the following response: (1) The television, radio and print campaign is supported equally by the Office of Energy, Western Power, Synergy and Verve Energy for a total cost of $800,000. Each entity will pay $200,000. (2) The campaign was launched on 5 December 2006. Television advertisements end on Saturday 3 March 2007. Press advertisements end on Wednesday 7 March 2007. Radio advertisements end on Saturday 10 March 2007. These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
(1) The television, radio and print campaign is supported equally by the Office of Energy, Western Power, Synergy and Verve Energy for a total cost of $800,000. Each entity will pay $200,000. (2) The campaign was launched on 5 December 2006. Television advertisements end on Saturday 3 March 2007. Press advertisements end on Wednesday 7 March 2007. Radio advertisements end on Saturday 10 March 2007. These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
(2) The campaign was launched on 5 December 2006. Television advertisements end on Saturday 3 March 2007. Press advertisements end on Wednesday 7 March 2007. Radio advertisements end on Saturday 10 March 2007. These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
Television advertisements end on Saturday 3 March 2007. Press advertisements end on Wednesday 7 March 2007. Radio advertisements end on Saturday 10 March 2007. These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
Press advertisements end on Wednesday 7 March 2007. Radio advertisements end on Saturday 10 March 2007. These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
Radio advertisements end on Saturday 10 March 2007. These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
These dates cover the traditional period of highest peak energy use in the South West Interconnected System. (3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).
(3) Expenditure on media as of 26 February 2007 was $540,657.87 (ex GST).

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