❓ Mr Murray questions the Premier regarding the TAB's "We've Upped the Game" advertising campaign, specifically about Dixie Marshall's role and the Premier's approval. The Premier deflects, defends government advertising efficiency, and suggests the question be directed to the Minister for Racing and Gaming.
AnsweredQoN 623Legislative Assembly
QuestionView source ↗
TAB
ADVERTISING CAMPAIGN — ''WE'VE UPPED OUR GAME''
623. Mr M.P. MURRAY to the
Premier:
I refer to the new TAB ''We've Upped the Game''
advertising campaign.
(1) On 6 August, the Premier claimed that Dixie
Marshall, who is in the Premier's office, is responsible for all
government advertising. Did she authorise these ads?
(2) As Ms
Marshall reports to the Premier, did the Premier approve of these ads or view
them before they went to air?
(3) When the
Minister for Racing and Gaming was asked about this issue in the upper house on
Tuesday, we were advised to FOI this information. Will the Premier now ensure
that these details are provided?
ADVERTISING CAMPAIGN — ''WE'VE UPPED OUR GAME''
623. Mr M.P. MURRAY to the
Premier:
I refer to the new TAB ''We've Upped the Game''
advertising campaign.
(1) On 6 August, the Premier claimed that Dixie
Marshall, who is in the Premier's office, is responsible for all
government advertising. Did she authorise these ads?
(2) As Ms
Marshall reports to the Premier, did the Premier approve of these ads or view
them before they went to air?
(3) When the
Minister for Racing and Gaming was asked about this issue in the upper house on
Tuesday, we were advised to FOI this information. Will the Premier now ensure
that these details are provided?
AnswerView source ↗
(1)–(3)
I do not know what the member for Collie–Preston has against the racing
industry. It is pretty popular around his part of the world.
Mr P.B. Watson interjected.
The SPEAKER : Member for Albany!
Mr M.P. Murray : I can give you a winner
for Sunday, if you want.
The SPEAKER : Member for Collie–Preston!
Mr C.J. BARNETT : That would be useful;
we could do with a few extra dollars.
Dixie
Marshall is responsible for the advertising programs across government. That
does not mean that she administers in detail every single contract or every
single advertisement. She takes an overarching role across government
advertising and government programs. As much the opposition hates to hear this,
the work that she has undertaken has literally saved this government millions
and millions of dollars. Without any question, our advertising spend over the
term of the government is some $30 million below what the Labor government had
spent. Part of that has been responsibility in advertising, as well as
targeting advertising and using cheaper media to do it.
Mr D.J. Kelly interjected.
The SPEAKER :
Member for Bassendean, we do not need a running commentary; thank you. I call
you to order for the first time.
Mr C.J. BARNETT : I
cannot provide any detail of this particular advertising program. If the member
for Collie–Preston wants more information, I suggest he puts it on
notice to the Minister for Racing and Gaming. I have to say those
advertisements are incredibly creative.
Mr P.B. Watson :
Kids love them!
Mr M. McGowan : My
kids talk about them!
Mr C.J. BARNETT :
Good on you! Parental responsibility accounts for a bit.
Mr M. McGowan :
They are on at six o'clock at night.
Mr C.J. BARNETT :
They are creative advertisements. As the Minister for Racing and Gaming said,
it is a competitive area. The TAB needs to be out there competing, otherwise
its share of the gambling market will decline and its ability to support
racing, both in the metropolitan and country areas, will decline. I would have
thought the member for Collie–Preston would support country racing
because it is very popular around the member's part of the world. I had
not seen those advertisements until I noticed one on television a few days ago.
I do not know what the member for Collie–Preston has against the racing
industry. It is pretty popular around his part of the world.
Mr P.B. Watson interjected.
The SPEAKER : Member for Albany!
Mr M.P. Murray : I can give you a winner
for Sunday, if you want.
The SPEAKER : Member for Collie–Preston!
Mr C.J. BARNETT : That would be useful;
we could do with a few extra dollars.
Dixie
Marshall is responsible for the advertising programs across government. That
does not mean that she administers in detail every single contract or every
single advertisement. She takes an overarching role across government
advertising and government programs. As much the opposition hates to hear this,
the work that she has undertaken has literally saved this government millions
and millions of dollars. Without any question, our advertising spend over the
term of the government is some $30 million below what the Labor government had
spent. Part of that has been responsibility in advertising, as well as
targeting advertising and using cheaper media to do it.
Mr D.J. Kelly interjected.
The SPEAKER :
Member for Bassendean, we do not need a running commentary; thank you. I call
you to order for the first time.
Mr C.J. BARNETT : I
cannot provide any detail of this particular advertising program. If the member
for Collie–Preston wants more information, I suggest he puts it on
notice to the Minister for Racing and Gaming. I have to say those
advertisements are incredibly creative.
Mr P.B. Watson :
Kids love them!
Mr M. McGowan : My
kids talk about them!
Mr C.J. BARNETT :
Good on you! Parental responsibility accounts for a bit.
Mr M. McGowan :
They are on at six o'clock at night.
Mr C.J. BARNETT :
They are creative advertisements. As the Minister for Racing and Gaming said,
it is a competitive area. The TAB needs to be out there competing, otherwise
its share of the gambling market will decline and its ability to support
racing, both in the metropolitan and country areas, will decline. I would have
thought the member for Collie–Preston would support country racing
because it is very popular around the member's part of the world. I had
not seen those advertisements until I noticed one on television a few days ago.
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