❓ Mr. Simpson inquires about the cost and duration of an advertisement, and the response details the establishment and maintenance costs of a variable message sign (VMS) owned by Tourism Western Australia on the Burswood Footbridge.
AnsweredQoN 3066Legislative Assembly
QuestionView source ↗
(a) over what period is this advertisement booked; and
(b) how much in total was spent on the advertisement (break the costs down to individual components such as the development, production and placement of the advertisement, as well as weekly or monthly rate for the placement of the advertisement)?
(b) how much in total was spent on the advertisement (break the costs down to individual components such as the development, production and placement of the advertisement, as well as weekly or monthly rate for the placement of the advertisement)?
AnswerView source ↗
Answered
1 April 2008
Responded by
Minister for Tourism
Response time
35 days
(a)-(b) Tourism Western Australia owns the variable message sign (VMS) on the Burswood Footbridge. In an agreement with Main Roads Western Australia the VMS allows for information regarding EventsCorp supported international events based in Perth to be displayed until January 2011 on the Main Roads Western Australia owned footbridge. The total cost to Tourism Western Australia of establishing the sign in 2006 was $93,658.91 (GST exclusive). Once the VMS was established the only ongoing cost is around $40.00 per month for electricity. The VMS text is changed as required by a Tourism Western Australia staff member via a special laptop at minimal cost.
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